Online Class TuneUp: How to Host A Successful Pop-Up Shop

This Training TuneUp explores all the bases you need to cover in order to have a productive pop-up shop. This webinar is led by Tin Shingle's owner, Katie, who plays host to several highly successful pop-up shops in Tin Shingle's Headquarters.

These one-time local events boost the promotion of your business, whether service or product based. You need to be having them! Learn how you can be successful with planning, promoting, and accomplishing these events during this webinar. We will take a look at pop-up shops that have thrived and discuss the following topics, roadblocks, and strategies: 

• How: The ins and outs of how to create a pop-up shop

• Aggressive Marketing: Why and how you need to be over the top with marketing

• Flyers: What your marketing flyers should contain, the best wording to use, and how to design them

• Early Buzz: How to build up hype well in advance

• Social Media: The big key that social media plays

• Local: The most strategic ways target your audience: Local!

• Pop-Up Within Your Existing Shop: Having a pop-up shop in your own storefront and how it can trigger traffic, sales, and buzz.

Online Class: Flash Fried PR

Tin Shingle's been getting a wave of similar new member inquires lately, and they go something like this:

"I wrote this e-book, it's on Amazon, and it's about women empowerment in politics, and I want to get press for it right now, and get on TV. How can I do this?"

"I self-published this book about Army-life, and I'm going to be on a major morning show on Veterans' Day. I want to get publicity for it now. How can I do this?"

You've got a product, book, or service, and you want PR for it NOW. This month! Right now! Because it's relevant now! We call this Flash Fried PR, and it's tricky. It involves a lot of flare ups of hot flame, but how you can maybe make it happen is the focus of this TuneUp.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: New Media Outlets to Pitch

During a recent #PRChallenge call with members of Tin Shingle talking about who they were trying to pitch, one member pointed out that her audience doesn't have that many print magazines that cater to her demographic anymore, and that her demographic tends to read very niche newsletters and websites.

So that we all can benefit from this digital trend, this TuneUp will take a look at a few online websites and newsletters that may be worth pitching to for your business. Categories covered include:

• Pitching Tips for These Types of Outlets

• Lifestyle

• Mind/Body

• Interior Design

• Food

• Finance

• Art

• Guys

• Travel

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Dusting off SEO, Newsletters, and PR Strategies for the New 2017

In this TuneUp, we visit different areas of promotion that you will dust off in your own business, and breathe new life into it.

• SEO: New habits that will feed Google more information as they rank your website.

• Newsletters: Yup, you're going to send more this year and we tell you how.

• Facebook: One area of Facebook you could be using for free marketing - that Facebook is being very generous with!

• Instagram: You'll get a homework assignment that will boost your Instagram following.

• Flip the Switch: Sometimes you're not doing something because something about it is bugging you. You'll learn how to fix that and bust through that problem.

• Blogging: This is the base to what you're going to share on several social media channels. We talk about ways to get multiple uses out of the content you are producing, but that looks different.

• PR: Let's use some back-door techniques to getting that press you covet!

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Spring Training & Preparation For Your PR Campaign

We're forecasting lots of press coming way this 2015 - if you follow our to do list!

The change of seasons is a perfect - practically mandatory - time to give your PR and buzz building campaign a spring clean and strategic update. This #TuneUp will arm you with a checklist, actions steps and ideas to do that for your own campaign, no matter what type of business you are!

Get your notepads out and get ready to get the answers and guidance you'll need to succeed!

Covered In This Webinar

• The 4 parts of their PR campaign every biz owner needs to assess and update for Spring.

• Does your pitch need a Spring makeover? We show you how - even if you don't have new products or services to sell.

• Now's the time to reconnect with past media contacts you may have lots touch with. We give you some outreach strategies to breathe new life back into old media conversations.

• What should every service provider or expert do during this time of year? We'll tell you.

• Where in the "long lead" (monthly magazine) world should you be focusing your energy right now to bring you big press in the future?

• What every biz owner should be doing in their social media feeds right now to build buzz.

• How to "prune" your Twitter and Instagram feeds for Spring.

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: Instagram Tricks, Strategies and Moves to Boost Your Buzz and Biz

Special guest expert Kelly Kepner of Kelly Kepner PR returns to deliver sharp Instagram strageties in this TuneUp. She reveals what top bloggers, experts, stylists and brands are doing on Instagram right now now that you can start doing too.

Covered In This Webinar

• Instagram tips, tricks and strategies.

• When to Tag

  Did you read Kelly's article here about tagging on Instagram? Kelly eleaborates on it even more in this TuneUp

• How To Do a "Desk Layout"

...and what the heck that is and why you want to make one.

• Popular Hashtag Series on Instagram

  Did you even know these existed? You can contribute to them now - without asking anyone for permission!

• Conversations

  How and when to reply to others on Instagram.

• Cross-Promotions

  How to do cross promotion with other brands on Instagram. There are many ways! Kelly will share some with you.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Kelly Kepner is the founder of Kelly Kepner PR. The goal of KKPR is to provide a variety of established as well as innovative PR methods to help grow new and upcoming brands, and strengthen and provide new ideas and inspiration to established brands by means of social media, press, celebrity placement and events. Kelly is inspired by the concept of women helping other women, and young entrepreneurs building a successful business by using the latest methods to reach the widest possible audience.

www.kellykepnerpr.com

Twitter: @kellykepnerpr

Instagram: @kellykepnerpr

Facebook

Online Class: How to Move Past PR Barriers, Mistakes & Roadblocks

Public relations barriers mistakes, obstacles - we've all faced them! Whether you've made a mistake that makes you cringe while you were pitching the press or feel like no matter how many times you email XYZ editor or producer about an amazing story idea you never hear from them. How do you move past them and into PR glory AKA stories, TV segments and articles about you and your biz? That's exactly what Tin Shingle's co-founder Sabina Hitchen will tell you on this video TuneUp.

Covered In This Webinar

• How to recover from the most common email mistakes small business entrepreneurs make at one point or another.

• What to do when a reporter or producers "gets angry" at you.

• Is this you? You're sure you're meant for a certain magazine or TV show but the person you're pitching isn't getting back in touch with you - not even to say "pass"! What do you do? We'll discuss...

• The two mistakes you should never make when trying to get your products into the hands of a celebrity.

• When you can pitch competing shows, magazines or websites the same story and when it's a big mistake.

• What to do when your competitor lands a story you want in a specific outlet - can you still pitch the same thing?

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: What to Pitch the Press and Plan for Your PR Campaign in June

What should your business be doing this month to keep your PR campaign on track? We're going to tell you in this week's #TuneUp, part of our new monthly series that gives you everything from PR to-do lists musts for the month to stories, hot topics, themes and timely insider scoop that is essential for your biz to consider over the next month if you're hoping for major buzz - and who isn't!?

Covered In This Webinar

• Your monthly PR prep to-do list: What you should be taking action on in the planning and preparation department over at your business.

• Short lead stories (think TV, online, newspaper) that your business can be pitching now! We'll talk product and service business ideas.

• Long lead stories - oh yes - what should your PR campaign be addressing and pitching to the long lead (monthly) magazines).

• Hot topics that you can/should include in your blogs and social media feeds at the moment.

• Bonus Points: Want to really "go pro" in terms of your PR and buzz building in general? Incorporate these items in your monthly plans!

• Motivation to get it done: as always, in every #TuneUp we include a live motivation pep talk and this #TuneUp will as well!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: How to Prepare for and Pitch Breast Cancer Awareness Month

Special Guest Expert Shamel Robinson, CEO of Public Icon takes you through how to prepare for pitching your business to the press for Breast Cancer Awareness Month. Though this hot topic for the media happens in October, preparation for pitching it to the press it begins in the summer months.

Covered In This Webinar

• How to figure out who in the media is covering Breast Cancer Awareness Month (BCA Month)

• How to create the perfect Breast Cancer Awareness Month pitch for your product, service or expertise.

• The biggest mistake you should avoid when pitching your products to the celebrity weeklies like In Touch, People Magazine, and more.

• How to get your Breast Cancer Awareness month products on national and local television.

• How to decide how much and who to donate to for Breast Cancer Awareness month.

• How to activate and color your social media feeds around Breast Cancer Awareness month.

• How to incorporate story telling when pitching during Breast Cancer Awareness month.

• How to be sensitive to those who were affected by breast cancer while you are trying to get your PR job done.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Shamel Robinson has been called the Jewel of the entertainment industry- flawless indeed jewels are a gift of fortune.
www.PublicIconLLC.com

Online Class: What The Heck Is Going On With Instagram Lately? Adri Cowan of Marvel and Rogue Social Weighs In

This woman of Marvel, Adri Cowan, Senior Social Media Manager at Marvel and Owner of Rogue Social, a boutique social media agency stopped by our office on a Saturday for a cup of tea, an apple turnover, and to answer our burning question: "What the heck is going on with Instagram lately?"

Instagram is one of Adri's favorite social media platforms, so she delivered lots of dish on how to use it to build buzz for your business. When Adri is not strategizing social media for Marvel's many entertainment and retail properties, she is helping small businesses through her traveling workshops. If you missed the live broadcast, you're in luck! We have made this one available all day today, since that is the day we usually live broadcast the TuneUp for you.

Covered in this TuneUp:

• What Adri views what brands get out of Instagram: Clicks? Emotional connection to brand? Getting people somewhere at a certain time?

• Now that Instagram made the a person's Instagram stream based on popularity and not by when someone posted (aka "chronological"), how does that impact our posting?

• What makes a post popular - and seen by followers?

• Pros and Cons of connecting Facebook and Instagram accounts.

• Converting an original Instagram account to a "business" account - worth it?

• What to consider when advertising on Instagram, aka - sponsoring a post.

• Tricks Adri uses to make Instagram easier and quicker to use while growing her reach.

• How to build buzz for an upcoming event.

• How people can measure Instagram's effectiveness. Is that even possible?

• How Adri sees Instagram evolving.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Give Yourself Permission: Buzz Building Tactics You Should Unleash for Your Biz

Let's be honest: we all hold back sometimes in terms of building buzz for our businesses. Sometimes because of fear, sometimes because we don't think we're "good enough" at a strategy to execute it publicly, sometimes because we're overwhelmed and sometimes because we just need a little nudge and a "you can do it" to get moving in the right direction.

Consider this TuneUp your nudge. Tin Shingle co-founders Katie Hellmuth Martin and Sabina Hitchen will help you give yourself permission to act on select social media strategies, PR power moves and content creation game changers that you may have been holding back on.

Covered In This Webinar

• Give Yourself Permission To...!

  Make gorgeous posters and images for your social media streams at Instagram and Facebook - styles that you see in other social media accounts that you wish your brand could mimic.

• Give Yourself Permission To...!

  Send a kick-butt newsletter to your current and future clients that promote your goods or services. And you won't just send one newsletter when you're done watching this TuneUp...

• Give Yourself Permission To...!

  Followup with an editor or producer in the media when it feels like no one is getting your emails.

• Give Yourself Permission To...!

  Make videos - whether quick "video selfies" or longer features. Sabina and Katie help make this easier for you.

• Give Yourself Permission To...!

  Throw yourself a party! For any reason! Did your business have an anniversary? Did it launch a new design? You know you've considered throw a party to bring people together to network...

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: How To Get Product on a TV "Table Top" Segment

This training TuneUp features long-time friend and co-founder of Tin Shingle, Sabina Hitchen, who now rocks the PR world with the launching of her new brand Sabina Knows in 2016. Formerly a high school teacher, Sabina now teaches a PR master class for Small Business through her new venture, Sabina Knows.

In her latest endeavors, Sabina has launched the curated TV segment #SmallBizBigIdea, where she shows off favorite products on TV from small businesses like yours. Being on the other side of the camera - and the pitching process - Sabina will reveal where businesses slip up when pitching their products to an on-air stylist, and what the winning PR pitches had in them to help her pick their product to bring on TV.

This TuneUp will talk about the whole process of how to pitch a TV or “Table Top" opportunity, to what Sabina looks for in product pitches, to what do you do after you do get the press.

Online Class: Insider Scoop On How To Pitch The Press, From Planning To Placement Using Tin Shingle

Is this the month - heck the week! - that you start getting press? Yes it is! Right after you watch and listen to this Webinar TuneUp!

Covered In This Webinar

• The keys to planning your PR campaign out in advance so you don't miss any amazing press opportunities.

• Where and how to get pitching ideas and inspiration.

• How to be sure you're never too late on a pitch for a magazine - a few of Sabina's favorite techniques.

• The classes and webinars at Tin Shingle that make a major impact on most for entrepreneurs - i.e. they watch them, change the way they pitch and GET PRESS.

• How to get over your fear of pitching the press - or at least fear less...

• How to be sure your pitch is in tip top shape before pressing "send" on your pitch email.

• What to do when you're waiting for a pitch to be answered...from tracking to Twitter activity.

• What to do when your pitch turns into press - because just getting press isn't enough to really change your business!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: How to Write a Press Release the Right Way - Template Included!

Tin Shingle's co-founder Sabina Hitchen dives deep into press releases. If you wondered about press releases before, you do not want to miss this!

Covered In This Webinar

• What a press release is and when you want to use it to impact your buzz (and not just create busy work)

• When a press release is not necessary to use

• Pitch vs Press Release: What to use in different scenarios

• People say the press release is “dead’? What does this mean? Is it?

• How to write an actual press release – we’ll break it down piece by piece.

• How a press release can be good for SEO and search.

• PRWeb, PR Newswire and more - what you need to know about distribution services...

A Template of a press release that guides you through what you need to send a dynomite press release! Once you purchase this webinar, the Template file will be a link under the webinar. Click that link and it will download to your computer.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Online Class: Going Bigger: The Mindset

GOING BIGGER: THE MINDSET

Putting yourself out there to promote what you sell is nerve-wracking. Thanks to our community of business owners at Tin Shingle, we hear directly from people struggling with this concept. There is a mental block preventing them from doing the promotion. Through some counseling of these business friends in Tin Shingle’s Private Client Program, we have learned it is due to deeply personal reasons that they don’t promote what they sell or do and put themselves out there, be it for a special class taught by an expert, or even a product sold online.

DEEPLY PERSONAL CONFLICTS THAT KATIE IS GOING TO COVER IN THIS TUNEUP INCLUDE:

• Living in fear from domestic violence issues and wanting to hide - yet sell what you created

• Cultural and class conflicts with promoting - the discomfort of standing out in a culturally low-key community

• Reactions from clients that dictate how you do things - even if the client is wrong

• Enduring low self-esteem, and pushing through that in order to bring the great thing you created to people who want it

• Fear of stepping on other’s toes - if competitors are your friend

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

TUNEUP WEBINAR & ALL ACCESS PASS MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: Intro into Podcasting: Should Your Business Have One?

Podcasting is hot, and you could get in on it if you wanted. We're not saying it’s a must-do-now, but we are saying that a lot of people listen, and a lot of people become cult followers. One such cult follower is Kimberly McClain, sister to Tin Shingle’s co-founder Katie Hellmuth Martin (see the resemblance?). By day, Kimberly is the Pro Bono & Philanthropy Specialist at Seyfarth Shaw LLP, a large law firm in Chicago. By every other minute of her commute, dog walking time, or drive in the car, Kimberly is an active podcast-a-holic. The only thing she enjoys more than listening to podcasts, is talking about and analyzing podcasts. During this TuneUp, Kimberly is going to reveal:

• What is a podcast

• How do I listen

• What makes a successful podcast

• Networks

• Marketing

• Kimberly's Podcast Mixtape

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Online Class: Your PR and Instagram Strategy for Mother's Day

Spring hatches, and before you know it, it's Mother's Day! But editors of magazines and blogs as well as TV producers have already been planning their gift guides and segments. And your business wants IN! Special Guest Expert Kelly Kepner, founder of Kelly Kepner PR, returns to our digital studio to talk shop with Tin Shingle co-founders Sabina and Katie about how you can position and pitch your business for gift guides, social media participation, and other opportunities around Mother's Day. Listen in!

RESEARCHING MOTHER’S DAY GIFT GUIDE OPPORTUNITIES

• Types of products that are great fits for Mother’s Day PR campaigns, and that are not.

• How your brand fits into the myriad of Mother’s Day Gift Guides you could pitch - “For the Sporty Mom”, for the “Foodie Mom”

GO IN FOR THE PITCH!

• Pitching Mother’s Day Gift Guides in print and on websites.

• Tricks to finding Gift Guides that are a great fit for your business.

• How to find who to pitch at the magazine, website or TV show.

• Timing-wise, when to start pitching print magazines, and when to pitch blogs and TV.

• The anatomy of an ideal email pitch - what should it look like?

• The art of the followup - do you stalk an editor or wait and see?

INSTAGRAM & MOTHER’S DAY

• Opportunities in Instagram to reach magazine editors.

• Instagram campaigns that partner with other brands for exposure to new customers.

EXPERTS WHO PROVIDE A SERVICE

• Experts can get media exposure for Mother’s Day too! You will learn how.

• Providers of a service (ex: Massage) and how they can pitch that to the media.

WEBSITE TREATMENT

• Website preparation for Mother’s Day - making it look just right.

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: How to Participate in a Gift Bag & Suite the Right Way to Build Buzz

Tin Shingle co-founders Sabina and Katie are joined by industry expert Jane Ubell-Meyer who has organized gift bags and suites for numerous celebrity events and award shows. This TuneUp will focus on if gift bags and suites are worth investing in for your business, and if so, what you can do to leverage your participation in order to get press and social media buzz. We will also be discussing how to do this in a legitimate way to avoid legal ramifications that have been hitting firms and businesses of late.

Covered In This Webinar

TO GIFT OR NOT TO GIFT, IS IT REALLY WORTH IT?

• Are gifting bags and gifting suites still the right move for your business?

• Which is a better opportunity, suites or bags?

DO YOUR RESEARCH

• How can you find the right gifting opportunity for your brand?

• What should you ask the company you choose to work with?

• Can you connect with past suite participants? What should you ask them?

PLANNING FOR THE OPPORTUNITY

• Are these opportunities "set it and forget it", send product and then what?

• What exactly should you send to a gift bag to make your brand pop?

• What if you cannot be at the suite? How will this impact you?

• What should you expect a gift suite to look like and how do you plan for your appearance there?

LEVERAGING THE OPPORTUNITY WITH THE PRESS

• Can you promote your participation before the opportunity happens?

• How can you promote the opportunity after it happens?

• Should you expect the company running the gift bag or suite to get press for you too?

• What else can you do to leverage this marketing opportunity for your brand?

LET'S TALK LEGAL

• You don't want to be sued by any awards show or celebrity for using their name in my marketing of these opportunities, how can one be sure they promote participation the right - legal - way?

• When is something really the "official" gift bag of an event?

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Online Class: Announcing Tin Shingle's First Monthly PR Challenge

Tin Shingle is opening its first 8-week PR Challenge - and you're invited! Join a group of other like-minded business owners and marketers who are working to get press just like you are. Seating is limited, so do reserve your spot, and prepare to get new ideas for what to pitch, inspiration for new media outlets reach out to, and most importantly, accountability for your work to make sure it gets done. There will be 8 sessions which run every other Tuesday, starting May 24th and ending August 30th.

Covered In This Webinar

Join Tin Shingle's co-founder Katie on today's live TuneUp webinar, where she will tell you how this PR Challenge will work, and how to sign up. Here is what you're going to hear about:

Accountability

Key to getting press is to simply go for it. You'll share with the group who you reached out to.

Accomplishment

Every session will kick off with hearing success stories - big or little. Did you finally pitch a reporter you've been putting off for months? Did you get featured in Good Housekeeping? Share it.

PR Safe Space

This is a supportive group, moderated by Katie to ensure support and opportunity. The PR Challenge is open to members of Tin Shingle (you can dig in and join at any time!)

Ideas

By hearing everyone's ideas, you're going to get fresh ones of your own. Tin Shingle is made up of businesses in all industries. Even if a similar business is in the group, we share here.

Take a Peek Now

Being that you are reaching this page after this PR Challenge started, you can follow along in the Community Boards, which also contain the link you need to register for the group calls. You must be a member of Tin Shingle to be involved in a PR Challenge, and to view this conversation. Activate your membership now, and come in!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

Online Class: How to Get Your Product on Celebrities

You just know that you could move the needle on your business if you got that photo in a magazine with a celebrity using or wearing your product! This Tin Shingle TuneUp is dedicated to just that, and we’ve called in one of our resident PR Experts, Sabina Hitchen, founder of Sabina Knows and Press for Success Online PR Training to tell you how!

Covered In This Webinar

• Celebrities
  They aren't just from Hollywood anymore! Find out what celebs are going to help you move the needle in terms of sales and visibility.

• How Celebrity Gifting Works
  Find out the outreach cycle for celebrity gifting - what steps do you need to include from start to finish?

• Offering:
  How to choose what to offer in terms of product or service.

• They Used It!!!
  What can you do after a celebrity uses your product?

• *** Special Bonus Strategy
  How Your Blog Can Get a Big Boost from a Celebrity

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

About Your Instructor

Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.