Press Release Writing & Distribution Service
from 850.00

A trained professional will write your press release in a way that is catchy, compelling and includes the details a writer or producer needs to know. The Buzz Builder behind this service is Olivia Abel, former editor-in-chief of the regional publication, the Hudson Valley Magazine. Olivia has also worked at and written for Vanity Fair, People Magazine, and others. She will interview you about the details of what you are releasing to the media. This can happen by phone or email. Limit to one hour of emails/phone calls (one could talk for days about it!).

Writing a press release is the first step. The next step is who you send it to, how you send it, and how you followup. Therefore, Tin Shingle offers several levels of service for this Press Release Writing Service, depending on what you need.

Level 1: Writing the Press Release ($850)

  • Interview: Olivia will interview you about the details. This can happen by phone or email. Limit to one hour of emails/phone calls (one could talk for days about it!).

  • Deliverable: The Press Release: You will receive the press release in email format, and as a Word Document. We highly recommend you do not send it as an attachment, but copy and paste it into the body of your email. This is the fastest way a writer or producer will see the details.

  • Recommended DIY Tool: If you are going to send this Press Release to individual people in the media (which Tin Shingle recommends you do), then consider activating a membership to to Tin Shingle’s Level 4 All Access Media Lists on a monthly basis to assist you in your Media Contact Research. You can unsubscribe at any time, or you can downgrade to Level 3 Training TuneUps for unlimited free streaming of all of our Training TuneUps, which help guide you in your efforts to pitch the media.

  • Recommended DIY Tool: Listen to these Training TuneUp about Press Releases before you send one.
    ”The Truth About Press Releases”
    ”How to Write a Press Release the Right Way”

Level 2: Writing the Press Release + Picture Collage ($1,650)

  • Interview

  • Deliverable: The Press Release

  • Deliverable: Image Collage: The media respond better to pictures. They like to see what you are talking about. Tin Shingle can design a graphic to go along with your Press Release to make it more engaging. We work with our sister agency, Katie James, Inc.

Level 3: Writing the Press Release + Distribution via Media Contact Research ($1,950)

  • Interview

  • Deliverable: The Press Release

  • Deliverable: Distribution via Media Research: Tin Shingle can research up to 5 Media Contacts for you, and send it to those contacts on your behalf. We always personalize our emails, so these are emailed individually. If you want to send out the press release via a wire service, you can do that in addition to having Tin Shingle do this step for you.

Level 4: Writing the Press Release + Distribution via Media Contact Research + Image Collage ($2,500)

  • Interview

  • Deliverable: The Press Release

  • Deliverable: Image Collage

  • Deliverable: Distribution via Media Research: Tin Shingle can research up to 5 Media Contacts for you, and send it to those contacts on your behalf. We always personalize our emails, so these are emailed individually. If you want to send out the press release via a wire service, you can do that in addition to having Tin Shingle do this step for you.

Level 5: Writing the Press Release + Distribution via Media Contact Research + Image Collage + Follow Up ($3,500)

  • Interview

  • Deliverable: The Press Release

  • Deliverable: Image Collage

  • Deliverable: Distribution via Media Research

  • Deliverable: Followup Emails to Media Contacts: Sending the Press Release to individual contacts is the first step. Part of this process is follow up. Tin Shingle can follow up with the contacts to garner further interest.

Before You Buy…

Before buying this Press Release Writing service, look into Tin Shingle's Pitch Whisperer service to make sure that's not a better fit for what you're trying to reach writers and producers about. If you are trying to pitch the media with a story idea, then you want the Pitch Whisperer service, and not a press release.

Disclaimer

Tin Shingle cannot guarantee press placement with any publication. When a Press Release goes out, this usually serves as an FYI to the prospective writer, editor or producer. Many followups are needed after it is sent to help that writer, editor or producer get to know your brand. The Press Release is often the first step. Many times, you will not get a response to a Press Release. It is your responsibility (or your PR firm’s) to engage with your intended media contact by sending them polite followup emails or story ideas for possible articles.

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