Media Contacts Updated for Cosmopolitan

Wishing your business could be featured in Cosmopolitan Magazine? Cosmo was just updated at Tin Shingle’s website in our Media Contacts Database. Many media outlets are in the database, and they are updated in a rotation.

Best ways t get featured in Cosmopolitan:

STEP 1. Read the magazine in print - as it should be read - to get real familiar with what they cover and how businesses, artists and makers are featured or mentioned in their regular roundups or dedicated theme pages that repeat in each issue. 

STEP 2. Dive into Tin Shingle’s Media Contact Database to get a good idea for who to pitch there. Get a list of names at your fingertips to help you in your research and relationship building. Always double check a contact with what they are currently writing about, or what they have written about recently by visiting their Twitter or author profiles on their own professional websites.

Available to Tin Shingle Members Level 4 All Access Pass!

www.tinshingle.com/membership

New Template: PR Planner & Tracker for Organized Outreach to the Media

New Template: PR Planner & Tracker for Media Outreach

They key to getting PR is to actually pitch the media. Chances are, you have several brilliant ideas of why Good Morning America or Inc. Magazine should feature you or your business. All you need to do is tell them about it.

They key to that is simple planning. If you haven't pitched the media in the last 30 days, then you should listen to this Training TuneUp: "Breaking Through PR Blockage". Most importantly, you need to plot out your ideas and tick them off one by one each time you pitch. Easiest way to do that is to plot your ideas in Tin Shingle's newest template, the "PR Planner & Tracker for Media Outreach".

In the PR Planner & Tracker template spreadsheet, you will find:

At-A-Glance Media Landscape

In one place, see your plans for when you want to pitch a print magazine like Entrepreneur, and what you want to be pitching blogs or local TV. Because these media types work in different cycles, the content will vary drastically. TV and blogs may be working on Summer subjects, but print magazines are working on Fall and Winter subjects. Keep things straight on this at-a-glance sheet.

Idea Sheets

Once you have your at-a-glance plans down, go into specifics on the idea sheets for each media outlet type. Track your ideas for magazines on one sheet, and your ideas for bloggers on another. Input your intended Media Contacts right there, and a column for if you pitched that idea or not.

Color Coordinated

Individual idea sheets are color coordinated with the At-A-Glance Media Landscape.

Pitching Log

Pitching the media can become a game of numbers. The more you pitch, the more your chances increase of getting picked up. Track each time you pitch and followup in one sheet - the Pitching Log.

Removing Rejection Syndrome

When you pitch the media, you often won't hear back from them. That's OK. But the silence can hurt. Remove this per-occupation by pitching several different media outlets, and following up with them. When you begin pitching a lot, you won't think about who didn't get back to you and why. They will simply be in your rotation of who you want to pitch when.

Snapshot of the PR Planner & Tracker:

The At-A-Glance Media Landscape will help you get your big picture view of what you should be focusing on for each month.

Detail your pitching plans in dedicated worksheets for each media outlet. Shown here is the "Magazines to Pitch" worksheet. Put your intended magazine contacts and ideas for them here.

Tracking writers as they move around is very important. You can do that from a worksheet in Tin Shingle's PR Planner & Tracker. Contributing Writers are looking for content for several magazines at once. A writer may be a very good fit for your brand. You'll want your business to be top-of-mind for when they need to highlight a product or seek advice from an expert.

Two Ways to Get The PR Planner & Tracker for Media Outreach

1. Buy It: Purchase it here and have Forever Access as we make updates to it. Simply download the latest version.
2. Get it for Free: All Access Pass Level 4 Members of Tin Shingle get this planner for free. Learn about membership here.

New Hashtag for Women’s Health: #WHStrong - Show Your Fitness Moves!

We have spotted a hashtag you Fitness fanatics can use, and updated Tin Shingle’s Hashtag Cheat Sheet in the section called “Magazines - What Magazines Are Using Now” with a new hashtag that Women’s Health Magazine is using: #WHStrong.

Use it to show your strength during a workout! This is actually a motivation to DO a cool fitness idea 🤣🤽🏽‍♀️🥇 Find other hashtag ideas suggested by print magazines in Tin Shingle’s Hashtag Cheat Sheet located in our forum called The Boards. Community Membership Level 1 Required. They just might print your photo!

www.tinshingle.com/membership

Hashtag Homework: #MemorialDay in Tin Shingle's Hashtag Cheat Sheet

Memorial Day is a day that is both heavy and light, where we in the United States are honoring the fallen, as well as kicking off the unofficial start of summer. These two concepts are total opposites, but as a culture, we have merged to do both! At Tin Shingle, we have collected hashtags people are using now to gain exposure to their brand, and we want you to have them at your fingertips as you are out and about today, snapping photos for Instagram and Twitter, and circulating those social media updates in the best hashtags for wider exposure.

Memorial Day Hashtags in Tin Shingle's Cheat Sheet Include:

•     Hashtags to Honor the Fallen
•     Hashtags to promote Sales and Start Summer

Community Level 1 Members of Tin Shingle have instant access to all of these hashtags in our Hashtag Cheat Sheet section of "The Boards" (which are Tin Shingle's private forums). If you love your Tin Shingle, you should consider stepping it up a notch to hook into our Community for richer tools like this one!

GET THIS LIST: If you are a Community Member and up, log in and access the hashtag list right here.

QUICK-DRAW TIP: Look at this hashtag list in our Member Center, and copy and paste those that will work for you today onto your phone, like in Notepad for iPhones, Evernote or a Google Doc. Then you'll have them at the ready when you post that picture of a flag, parade, monument, or just a watermelon at a BBQ.
             

Digital Content Strategy Tip

No matter what your business is, think about how it can participate in the day.

• If your website is all about women and aging, consider an article focusing on military women.
• If you yourself are in the military, highlight an experience from your life today. How does it impact your business and your family? If you're overcome with gratefulness or if you go to a ceremony, highlight that.
• If you sell a product, take a picture of it in red, white and blue and share it as a salute.

Begin Brainstorming

Begin brainstorming now by tapping into Tin Shingle's Community Membership Level 1 for immediate access.

Here's a sneak peek of what the Hashtag Cheat Sheets look like, and how easy they are to search:

New Gift Guide Class Category in Training TuneUps

Tin Shingle has over 115 Training TuneUps that focus on different areas of creating buzz around your business for you to stream at any time. We have been training businesses like yours for so many years, that we have amassed quite a collection of classes in niche topics that dig deep into important PR and marketing strategies. This calls for a Spring Cleaning! We are organizing these in a more finite way for you, with our first new category:

Gift Guides

Our Public Relations classes category is so extensive, that we are dividing it up so that you can go deep on important issues that will make a big difference in your business right away.

As we inch closer to Summer, we want you to be prepared for pitching those Holiday Gift Guides. Because yeah - that starts in summer! Charge your laptop, because you’ve got some work to do poolside.

All of Tin Shingle's online classes are available to stream free with the Level 3 TuneUp Membership or higher. All others can purchase their favorite classes and keep them forever.

Cooking Light Media Contacts Updated in Tin Shingle's Collection

New Media Contacts for Cooking Light Magazine have been updated to Tin Shingle's Member Center. Easily search for an editor or writer at this magazine who may be a great fit for your pitch idea.

Want immediate access...Subscribe or login to Tin Shingle's Membership Level 4 Media Lists All Access Pass to unlock now. Looking for a different magazine or writer? Email your requests and Tin Shingle's team will research them and add them to our collection. 

Sneak Peek:

Real Simple Media Contacts Updated in Tin Shingle's Collection

New Media Contacts for Real Simple Magazine have been updated to Tin Shingle's Member Center. Easily search for an editor or writer at this magazine who may be a great fit for your pitch idea. A benefit to scrolling through our simple and easily list of over 3,000 names is that you'll think of people in departments you hadn't considered before!

Begin brainstorming now...Subscribe or login to Tin Shingle's Membership Level 4 Media Lists All Access Pass for immediate access.

Here's a sneak peek of what the Media Contact Lists look like, and how easy they are to search:

Members Only Seal for Tin Shingle Resources

Look for this Members Only seal on Tin Shingle products designed exclusively for members, like our searchable Media Contacts and Editorial Calendar databases, Hashtag Cheat Sheets, and others.

Details to join for stepping up your PR and Marketing game: www.tinshingle.com/membership

See you soon in our Community!

March's Member Meeting for Tin Shinglers in Beacon and the Hudson Valley

Once per month, on the last Monday of the month at 12pm, members of Tin Shingle are invited to convene at Tin Shingle's office to talk shop, marketing strategies, business growth, and connect with each other to ignite inspiration. Membership at the Community Level 1 is required. So go activate your membership if you haven't yet, and see you soon.
RSVP: Please click here to let us know if you're coming.

AGENDA
This month, we will discuss:

• The Cupcake Festival is coming to Beacon! Are you ready?
  Will be discussing strategies, like what to put on your table if you're putting one out on the sidewalk. Don't you wish you were in Beacon right now? Come visit!
• Facebook Marketing Backup Plan
  Facebook's privacy profiteering may be coming to an end, which could change Facebook ads, as well as how often people are on Facebook. What's your backup plan for reaching people quickly? Not aware of why this is suddenly a big news story? Catch up here about #DeleteFacebook...we predict that it's only going to get worse for Facebook, and other social media companies.
  PS: Good news! Instagram is moving towards listing pictures chronologically again!

LOCATION: 291 Main St, Beacon, NY 12508
DAY: Monday March 26, 2018
TIME: 12:00 EST

Not in New York? Don't You Worry!

Tin Shingle has a live broadcast of a TuneUp class planned that will discuss backup plans to if Facebook fizzles and puts even more of a squeeze on how you reach your customers, clients and new business. Real scenarios that could happen:

• Super Duper Targeted Marketing could be scaled back, to protect people's privacy.
• People may tap into their privacy settings and keep your marketing efforts from "seeing" them.
• Facebook Fatigue. It's real, and could happen. Especially with the increase of online bullying, and people being unfiltered in social media.

Sign up for that TuneUp class here to hear it by phone or online.

New Editorial Calendars in Tin Shingle's PR Member Center

Tin Shingle's PR Member Center has article idea leads from over 70 magazine titlesat your fingertips. What are editors and writers looking to feature right now? Editorial Calendars from the magazines themselves give you a general idea of where magazines are in their cycles. Get insight from the following new titles added to our Editorial Calendar Collection:

• Brides
• Chicago 
• Cooking Light
• Entrepreneur
• Entrepreneur's Startups
• Outside
• Oxygen

HOT TIP: YOUR BUSINESS CAN GET FEATURED IN THESE MAGAZINES

Guess what? Magazines want to feature cool things and smart people.

That means YOU.

SNEAK PEEK INTO TIMING

RIGHT NOW:

1. Cooking Light
   The New Icons of Summer. July 4th.
   Deadline: April 23
2. Entrepreneur
   A Series Dedicated to Mindfulness. Sleep Challenge (for Sleep Month)
   Deadline: May 22
3. Outside
   Perfect Summer. Best Beaches & Guide to Summer Fun, Mountain Bikes, Trail Running Shoes, Packs, Style Feature.
   Deadline: March 23rd

Grab an All-Access Pass to Tin Shingle's Membership PR Center. You'll instantly have 70 magazine titles at your fingertips, with 3-5 themes for each month. That's roughly 300 different ideas that magazines are actually looking for right now and next month.

Make your own luck!