Pitch This

Butter! Celebrated In Sift Magazine

I love butter.

My Instagram friends know this. So imagine my delight when I found this book just about butter and “why butter is the reigning champion in our kitchens.” By Dorie Greenspan!

Found while researching King Arthur Flour’s Sift Magazine for our small businesses, artists and maker members at Tin Shingle.

There are features of bakers, authors and products in this magazine. In addition to the oodles of recipe from chef and writer Susan Reid. What a combo - to be a chef and a writer. King Arthur has an entire catalogue of products - which I did not realize - and those are featured in the magazine, as well as treasures from others.

Maybe this could be you. Researching writers now to include them in Tin Shingle’s Media Contact Library.

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2019 Editorial Calendar for WSJ. The Magazine Now Available at Tin Shingle

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The Wall Street Journal Magazine’s editorial calendar has been added to Tin Shingle’s Editorial Calendar database, which makes discovering article ideas easier for you!

As the world’s leading luxury magazine covering art, entertainment, fashion, travel, design and more, there is ample opportunity for pitching your unique brand to the magazine of WSJ. Recent articles at the publication include:

Jazz Musician Kamasi Washington’s Favorite Things

Ghetto Gastro Opens Labyrinth 1.1, Their New HQ in the Bronx

The 16 Best Denim Looks for Him and Her

What’s On Deck for 2019 WSJ. Magazine Issues

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This year’s themes at WSJ. include a hotly anticipated Spring Fashion series, with one issue dedicated towards women’s fashion and another focused on men’s styles. What or who will you be wearing this season? Or will they be wearing you? They just might!

Their summer issue will focus on seasonal destinations, escapes and activities. Who can resist a relaxing getaway, a well deserved respite from the bitterness of winter. Also, an entire issue is being dedicated to the INNOVATORS of our time.

Be inspired and find your creative launchpad with the WSJ. editorial calendar, available in Tin Shingle’s PR Center with an All Access Pass of Membership (Level 4). Find every deadline, every theme and anything else you need to know to make your pitch a successful one.

Additionally, Tin Shingle’s community is available to you to bounce ideas off of. Everyone needs support when getting ideas out there. All Access Pass Members get free group-consulting sessions every other Wednesday during our Private Training TuneUp sessions.

Media Contact Added: Digiconomist

Figuring out Bitcoin and cryptocurrency is hard.

Alex de Vries is paving the way in reporting about Bitcoin and discovering important things to know about it, as we discovered in a recent article in Wired about the actual environmental impact of Bitcoin, despite Bitcoin’s digital state of not being physical. Turns out, Bitcoin has a pretty large polluting footprint!

After digging into one of the experts quoted in the Wired article, Alex de Vries, we are recommending his blog, Digiconomist, as a great one if you have something to discuss as it relates to cryptocurrency.

Alex even keeps an Obituaries of Ethereum, documenting the number of times it has died.

Tin Shingle Members will now find Alex and Digiconomist, in Tin Shingle’s list of Media Contacts, which is organized by area of interest. If you were looking for writers or bloggers who specialize in cryptocurrency, Bitcoin, accounting, and a few other topics, you will find Digiconomist in our database.

About Digiconomist

From the Digiconomist website:

Digiconomist is a platform that provides in-depth analysis, opinions and discussions with regard to Bitcoin and other cryptocurrencies, run on a voluntary, best effort basis. The goal of Digiconomist is to cover any relevant financial, economic or regulatory cryptocurrency-related topic. The reason for this is that Digiconomist believes that anyone involved with cryptocurrencies should have some basic financial/economic knowledge, in order to understand and mitigate the risks that could otherwise result in serious losses. Digiconomist is built to assist with acquiring this knowledge. This is intended to contribute to raising the overall quality of the cryptocurrency environment.

About The Founder of Digiconomist, Alex de Vries

Digiconomist was created at the start of 2014 by Alex de Vries (born 1989) as a hobby project. With a background in financial economics, many years of experience in data and risk analysis at some of the leading institutions in banking and accounting, and a special interest for emerging technologies, the idea was to explore new perspectives in the cryptocurrency ecosystem and beyond. To date this remains at the heart of what Digiconomist stands for.

Pitch This: The WHAT :: Added To Tin Shingle's Media Resources

Photo Credit: Screenshot of  The WHAT  website.

Photo Credit: Screenshot of The WHAT website.

Just added to Tin Shingle’s Media Contacts Database, The WHAT. This e-newsletter has been on my radar for a while, as I’ve subscribed to it since 2016, according to my Gmail filter, and then it disappeared! I always enjoyed the emails, as they had deeply sincere recommendations. As you’ll see after you subscribe, there is no pay for play in their editorial. Thank gosh they reappeared again in my email.

Proof of The WHAT from inside my inbox…Get a feel for their content.

Proof of The WHAT from inside my inbox…Get a feel for their content.

Described as “A clever list for curious people. Lovingly created by two BFFs on a mission to spark intellect and whet appetites.” You can read all about what The WHAT is on their official About Us page. But don’t let their cozy BFF lingo fool you - these two are powerhouses!

The Benefit Of The WHAT - It’s A Newsletter

The co-founders - Gina Pell and Amy Parker - are entrepreneurs. And they love the Internet 1.0, which is when people connected, and newsletters were heavy (they still are…it’s just not talked about in digital marketing as much at moment…but I predict a shift back to newsletters…which I think is already underway). Remember DailyCandy? You probably had - or have - other favorite newsletters that you live by. The WHAT is like that. And they have a Summit.

Having been involved in several ventures, one of them their own successful website, Splendora, was a huge success and was purchased by Sukhinder Singh Cassidy, a former Google president and former Polyvore CEO. According to this article at SF Gate: Splendora was an online style and culture website that provided women with high style purchasing recommendations, as well as produced city guides, blogged, had its own social network, and even developed an iPhone app early on. But that was then…

Pitching The WHAT

Back to The WHAT, because that’s what matters now. We’re talking very special, personal, recommendations. This will be quite a pitch you make. Subscribe to their newsletter for sure, and read the emails you’ll receive. Get to know their style. What makes them happy? What makes them feel useful to their readers? What books do they value?

Their editorial style is very buddy buddy BFF. It will be easy to feel like you are their BFF, and spill your guts to them. So be sure that you are very clear in what you are telling them about. Make no assumptions that they will click on anything to learn more, and they don’t need to hear your life story. They need to know why your thing is a must-know-about and should be in their list of 5 special things they recommend on Wednesdays. Their recommendations are only about 2 sentances long. Be punchy, up beat, authentic, and go for it!

“I Can’t Help It! I’m Spilling My Guts To Them!”

I know. I do this too. How do you control yourself from writing too much in your email pitch? Don’t worry - Tin Shingle has a forum for that called The Pitch Whisperer. Yeah that’s right - we have a forum, and it’s so Internet 1.0. It’s a place where you can go to connect with other like-minded Tin Shingle Members and copy/paste your email pitch, and we’ll give you feedback. It’s group-editing. We do have a private FB group, but this is for people who 1. prefer to not be at FB all the time, 2. need longer form writing and 3. can easily find what they conversed about last year. The Pitch Whisperer forum is part of our Community package of membership, so it’s real entry level.

Contact Information

You can get their contact information and recommended way to contact here, but you can also get it from within Tin Shingle’s Media Contact Database if you are a All Access Member of Tin Shingle, where you can get other ideas like this one when searching for the best, most perfect fits of media outlets who may want to tell their readers about how you are making the world a better place. Like, what if you didn’t know about The WHAT in the first place? If you were searching in our database for “Women’s Interest” or “Books” or “Wellness” or a few other areas of interest, you’d discover it.