Holiday Gift Guides

New Class Available to Stream: Tin Shingle's Ultimate Holiday Gift Guide Pitching Guide

Training TuneUp Available Now:
Tin Shingle's Ultimate Holiday Gift Guide Pitching Guide Online Class

There are 3 submission deadlines of the year when your business has as chance to be featured in one of the most coveted magazine issues of the year: The Holiday Gift Guide Issue that hits newsstands in November and December.

Those deadlines are:

  • July (right now!) for national print magazines like O, The Oprah Magazine and Real Simple.
  • September for regional print magazines.
  • October/November for last minute blog submissions and TV shows.

What Businesses Are Good for Holiday Gift Guides?

Yours, most likely. You just need to think of the right angle.

  • Products: Obviously!
  • Books: Magazines will be recommending must-reads on those holiday reading lists.
  • Gift Cards: Got a boutique fitness studio? Yarn shop?
  • Experts: In the same magazine issue as the Holiday Gift Guide, the magazine still fills other pages with holiday advice. This is the time for New Years Resolution stuff.

 
Magazines Are Collecting Holiday Gift Ideas Now for December Issues

So here's the thing...if you want your business featured in the December issue, you must email the magazines of your dreams now. Yes, think big. But how will you do it? Here are the answers!

Watch This TuneUp Webinar - We Tell You How!

In this Training TuneUp that just released into Tin Shingle's Training TuneUp Collection, we partnered up with our dear friend Sabina Hitchen of Press for Success. Tin Shingle's owner Katie interviews Sabina for the inside scoop on how Holiday Gift Guides work, and the best ways you can email an editor with the suggestion that they consider your business in their recommendations. Tin Shingle does have a list of magazine editors in our Media Contacts Database to make this job a little easier on you.

Hot Tip: Go Niche

There are SO many gift guides possibilities:

  • "Gifts for Moms"
  • "Gifts For Nerds"
  • "Gifts For Guys Who Love Gear"
  • "Gifts For Yarnbombers"
  • "Gifts For Self-Help Addicts"

The sky is the limit! Part of your job when pitching your brand to be considered for a Gift Guide is to suggest a great theme, or reason. Liberate yourself here. Identify the magazines you want to be featured in, and go for it.

The best way to liberate yourself to pitch your brand into a magazine is to watch or listen to our Training TuneUp: The Ultimate Holiday Gift Guide Pitching Guide as Katie and Sabina explore the ways you will accomplish this mission. If you are a member of Tin Shingle at Level 3 (Online Classes) or 4 (Media Lists), you can stream this TuneUp for free any time. Otherwise, you can just purchase it!


Covered In This TuneUp:

  • The Big Picture – Inside a Magazine
  • What Makes a Holiday Gift Guide
  • 1st Chance for Holiday Gift Guides (Magazines)
  • 2nd Chance for Holiday Gift Guides (Local)
  • 3rd Chance for Holiday Gift Guides (Websites)
  • The Pitch - What It Should Look Like
  • The Photos - How Important Are They?
  • Packaging - Worth It?

Tin Shingle Member Price for Levels 3 & 4: FREE
Non-Member Price: $65.00

Packaging Will Be Important When Pitching Magazines for Holiday Gift Guides

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While perusing Instagram one evening, I saw this beautiful photo of white roses arranged neatly in a stark black box. I’d already slated in Tin Shingle’s Content Planner to write about Packaging as upcoming prep work for your Holiday Gift Guide Pitching to Magazines, and doing it via a re-gram from a Tin Shingle Member seemed cherry-on-top-awesome.

A Tin Shingle member who runs the PR agency, Great Her Good enforced to her following that packaging is everything. See her full message below.

Tin Shingle has started alerting you to the upcoming Holiday Gift Guide Pitching Season - where you email magazine editors with a carefully worded email planting the idea that they might include your product in their Holiday Gift Guide this winter.

Sending samples will be an important component to this. Don’t skimp on the packaging. The investment will be worth it for getting ink (coverage in print media like magazines and newspapers), and customer purchases who buy from you at markets and retail stores.

 

Message from Jackie of Great Her Good:

#Repost @greathergood with @repostapp 

 

 

My clients can hear me now, it's all about the packaging and presentation! How you put yourself, your biz and your passion out there.

🚫Bad Packaging? No PR.

✅Great Packaging? Great PR.

Have you ever seen a beautiful package for something on the shelf and it catches your eye? I bet you've even purchased it if the messaging had enough pull. This is a set of 16 beautiful roses, but they cost 10X more than a dozen roses from the grocery store. (Plus, they last for a year, so it's totally worth it!) It's all about how you present your offerings to your customer.

How would you rate yourself on a scale of 1 to 10 on the packaging and presentation scale?

Image via @venusetfleur

 

What To Do Next

1. Join Tin Shingle’s Community Level of Membership to talk more about this in our private Facebook Group or Forums aka The Boards.

2. List your business in Tin Shingle’s Business Directory for a chance to be re-grammed like this by joining our Directory Listing Level.

3. Join Tin Shingle’s membership at the All Access Media List Level 4 that includes instant access to over 3,000 Media Contacts and over 80 Editorial Calendars to help you plan your media outreach and execute it. Browse through our lists to get on-point ideas of editors and writers to pitch.