Hashtags

Holiday Gift Guides :: The Truth Bomb Edition

Hey!

Happy Monday! Way to do your Money Monday business, be that sending invoices in the morning, paying a bill, or addressing your customer service questions right away.

In the Publicity department, emails have started coming in asking us about how and when to pitch Holiday Gift Guides, for those amazing opportunities to showcase your designs, or special services you offer around the holidays.


Truth Bombs: Holiday Gift Guides Are Done!

Sadly for your todo list today, the print magazine editors put these together in July, August and a little bit in September. Here’s a special video message about it:


Really? Nooo....

Yes. So your job now is to sleuth around in Hashtags and get your Instagram game on, hard. In fact, if you wanted to activate an Instagram Ads campaign right now, we'd advise it, since this holiday season is so clogged with everyone trying to show you their must-have gift ideas. Listen or watch this Training TuneUp about building buzz in social media:

[GIFT GUIDES] How to Work with Social Media Influencers for Holiday Buzz and Beyond

Start collecting great Hashtags that will get your gift ideas in front of the right people. See Tin Shingle's huge Hashtag Cheat Sheet, which includes hashtag collections for a variety of industries and interests.

Listen/watch to this TuneUp that we begged you to listen to in July when you were at the pool or on summer camp drop-off:
[GIFT GUIDES] TuneUp: The Ultimate Holiday Gift Guide Pitching Guide


Don't Not Know This Again

Tin Shingle gives you as-it-happens learning. We call this "In The Trenches Training." We're business owners just like you. So you're going to get training in your language, in a way you understand.

1. Watch the Training TuneUps
The first Wednesday at 3pm EST of every single month, you can call into a free Training TuneUp that gives you a breakdown of what media is working on when: Magazines, TV, Blogs, Social Media. This Training TuneUp is recorded and added to our library of TuneUps, which you can access here.

2. Plot out when You'll Pitch Magazines - In What Month
Easily remind yourself! Tin Shingle's easy to use Template is designed in Excel and works in Google Drive for you to organize when you'll pitch what kind of media outlets. Download it here.

Members of Tin Shingle (Level 3 +) can access these recordings for free at any time.


All Is Not Lost!
Pitch Valentine's Day Gift Guides - Right Now

Seriously. October and November are the times when the big print magazines are putting together their Valentine's Day issues. Listen to this Training TuneUp for ideas on how to pitch:

[PR] TuneUp: Preparing for Valentine's Day Gift Guides - The Early Bird Edition with Kelly Kepner


How Do I Find Anyone To Pitch?
Who Even Cares About My Business?

We have a list of writers, producers and editors who are looking for very specific things. Like "Social Media and Body Image." Who knew? We do, now, after we research them and put them into our Media Contact Database (available to Level 4 All Access Members).

Your job is to find these writers, and get in front of them with a "pitch" aka an email you send to them with an idea for a story on your business.


Meanwhile, List Your Gifts Ideas
In Tin Shingle's Holiday Gift Guide!

Tin Shingle's Shopping Guide is a living Shopping Guide that anyone can search through, but only Tin Shingle members can add to. Gift ideas for anyone: Foodies, Book Readers, Jewelry Lovers, Corporate Client Gifts. Don't see something that fits? Email us. We'll create a new category to fit your business (service or product).

Adding to it is easy. We made you a video of directions:



Note For PR Agencies:

Adding your clients to Tin Shingle's Shopping Guide is a great idea! But they will need their own Level 2 Directory Membership for promotion on Tin Shingle's website. They can activate that level of membership here.

New Hashtag for Women’s Health: #WHStrong - Show Your Fitness Moves!

We have spotted a hashtag you Fitness fanatics can use, and updated Tin Shingle’s Hashtag Cheat Sheet in the section called “Magazines - What Magazines Are Using Now” with a new hashtag that Women’s Health Magazine is using: #WHStrong.

Use it to show your strength during a workout! This is actually a motivation to DO a cool fitness idea 🤣🤽🏽‍♀️🥇 Find other hashtag ideas suggested by print magazines in Tin Shingle’s Hashtag Cheat Sheet located in our forum called The Boards. Community Membership Level 1 Required. They just might print your photo!

www.tinshingle.com/membership

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Hashtag Homework: #MemorialDay in Tin Shingle's Hashtag Cheat Sheet

Memorial Day is a day that is both heavy and light, where we in the United States are honoring the fallen, as well as kicking off the unofficial start of summer. These two concepts are total opposites, but as a culture, we have merged to do both! At Tin Shingle, we have collected hashtags people are using now to gain exposure to their brand, and we want you to have them at your fingertips as you are out and about today, snapping photos for Instagram and Twitter, and circulating those social media updates in the best hashtags for wider exposure.

Memorial Day Hashtags in Tin Shingle's Cheat Sheet Include:

  •     Hashtags to Honor the Fallen
  •     Hashtags to promote Sales and Start Summer


Community Level 1 Members of Tin Shingle have instant access to all of these hashtags in our Hashtag Cheat Sheet section of "The Boards" (which are Tin Shingle's private forums). If you love your Tin Shingle, you should consider stepping it up a notch to hook into our Community for richer tools like this one!

GET THIS LIST: If you are a Community Member and up, log in and access the hashtag list right here.

QUICK-DRAW TIP: Look at this hashtag list in our Member Center, and copy and paste those that will work for you today onto your phone, like in Notepad for iPhones, Evernote or a Google Doc. Then you'll have them at the ready when you post that picture of a flag, parade, monument, or just a watermelon at a BBQ.
             

Digital Content Strategy Tip

No matter what your business is, think about how it can participate in the day.

  • If your website is all about women and aging, consider an article focusing on military women.
  • If you yourself are in the military, highlight an experience from your life today. How does it impact your business and your family? If you're overcome with gratefulness or if you go to a ceremony, highlight that.
  • If you sell a product, take a picture of it in red, white and blue and share it as a salute.

Begin Brainstorming

Begin brainstorming now by tapping into Tin Shingle's Community Membership Level 1 for immediate access.

Here's a sneak peek of what the Hashtag Cheat Sheets look like, and how easy they are to search: