It's official: press, bloggers and fashion influencers have descended upon New York City from all over the world, managing to look fabulous while braving the ice and freezing temps in their designer duds. Names like Oscar de la Renta, Michael Kors, Coco Rocha and Anna Wintour will be tossed around. That's right, it's once again Fashion Week in New York City. It will be hard to miss the photos and fashion scoop about the big, famous brands who will be front and center in Lincoln Center, but if you love entrepreneurs like we do here at Tin Shingle, it also makes you wonder, "how does an entrepreneur or emerging brand in the world of beauty or fashion get seen and build buzz - without a major budget?'
The answer is TechStyle, and it happens this Monday. By marrying the need for a "fashion week oasis" with her eye for hot new businesses, Janine created the experiential event in 2013 to show off the city’s top emerging fashion, beauty and tech brands as part of the dynamic New York Fashion Week community. This innovative lounge/networking event mashup gives editors, bloggers and other industry influencers a place to relax, re-energize and beautify while also meeting standout brands in real life (as opposed to online, where so many entrepreneurial companies now "live").
Says Janine about the event, "Naturally, we work with emerging brands in the fashion, beauty and tech space. We always found a desire from them to be part of something big, like SXSW, Sundance, and NYFW, but couldn't because of monetary constraints, bandwidth and lack of big teams due to being a startup. We created TechStyle as a platform to fill that void and to allow small businesses to be part of a bigger movement while inviting in all of our media relationships to help foster that messaging to the masses."
Pretty cool, right? Know what's even cooler? Tin Shingle will be there, covering the event live - podcast style - and you'll be able to hear the stories of all the emerging brands and stand-out players involved in the event on our blog afterwards! We'll also be live Instagramming from the event so you can watch it unfold in real time.