New Template: PR Planner & Tracker for Media Outreach
They key to getting PR is to actually pitch the media. Chances are, you have several brilliant ideas of why Good Morning America or Inc. Magazine should feature you or your business. All you need to do is tell them about it.
They key to that is simple planning. If you haven't pitched the media in the last 30 days, then you should listen to this Training TuneUp: "Breaking Through PR Blockage". Most importantly, you need to plot out your ideas and tick them off one by one each time you pitch. Easiest way to do that is to plot your ideas in Tin Shingle's newest template, the "PR Planner & Tracker for Media Outreach".
In the PR Planner & Tracker template spreadsheet, you will find:
At-A-Glance Media Landscape
In one place, see your plans for when you want to pitch a print magazine like Entrepreneur, and what you want to be pitching blogs or local TV. Because these media types work in different cycles, the content will vary drastically. TV and blogs may be working on Summer subjects, but print magazines are working on Fall and Winter subjects. Keep things straight on this at-a-glance sheet.
Once you have your at-a-glance plans down, go into specifics on the idea sheets for each media outlet type. Track your ideas for magazines on one sheet, and your ideas for bloggers on another. Input your intended Media Contacts right there, and a column for if you pitched that idea or not.
Individual idea sheets are color coordinated with the At-A-Glance Media Landscape.
Pitching the media can become a game of numbers. The more you pitch, the more your chances increase of getting picked up. Track each time you pitch and followup in one sheet - the Pitching Log.
Removing Rejection Syndrome
When you pitch the media, you often won't hear back from them. That's OK. But the silence can hurt. Remove this per-occupation by pitching several different media outlets, and following up with them. When you begin pitching a lot, you won't think about who didn't get back to you and why. They will simply be in your rotation of who you want to pitch when.
Snapshot of the PR Planner & Tracker:
The At-A-Glance Media Landscape will help you get your big picture view of what you should be focusing on for each month.
Detail your pitching plans in dedicated worksheets for each media outlet. Shown here is the "Magazines to Pitch" worksheet. Put your intended magazine contacts and ideas for them here.
Tracking writers as they move around is very important. You can do that from a worksheet in Tin Shingle's PR Planner & Tracker. Contributing Writers are looking for content for several magazines at once. A writer may be a very good fit for your brand. You'll want your business to be top-of-mind for when they need to highlight a product or seek advice from an expert.