Publicity

Publisher Ends Print Runs Of Parents, InStyle, Entertainment Weekly, Health, Eating Well, and People en Español

Dotdash (formerly known as About.com), the company who bought the publisher Meredith, has decided to take 6 magazines out of print circulation, and focus them as a digital brand only. Entertainment Weekly, InStyle, Health, EatingWell, Parents, and People en Español will no longer be on the printed page, and 200 employees who make the print production possible will be laid off, as reported by Hollywood Reporter.

According to a statement from DotDash Meredith CEO Neil Vogel to staff published by Hollywood Reporter: “We have said from the beginning, buying Meredith was about buying brands, not magazines or websites. It is not news to anyone that there has been a pronounced shift in readership and advertising from print to digital, and as a result, for a few important brands, print is no longer serving the brand’s core purpose. As such, we are going to move to a digital-only future for these brands, which will help us to unlock their full potential.”

It seems Vogel doesn’t understand, or undervalues, the relationship a person has with their medium of choice when consuming content. Be it a printed page or screen. With screen-times frequently blamed for people’s insomnia, blurred vision, or heightened distraction, he sees promise in their light. For parents in doctors offices who choose to read a magazine instead of their phone when with their children in the waiting room, where often there are signs posted saying “Please don’t use your cell phones,” reading just got a little bit harder.

Vogel continued in his statement: “As such, we are going to move to a digital-only future for these brands, which will help us to unlock their full potential. These brands are among our most successful, important, and fastest growing digital properties – the online audience for Parents, InStyle, and EatingWell are each up over 40% year-over-year – and all of these brands have a bright future.”

The CEO insisted the cut is not related to saving or bleeding money. “Today’s step is not a cost savings exercise and it is not about capturing synergies or any other acquisition jargon, it is about embracing the inevitable digital future for the affected brands.”

He described improvements to print runs of their existing paper magazines: “Print remains core to Dotdash Meredith. From PEOPLE to BHG to Southern Living to WOOD, and all our other beloved print publications, we continue to provide incredible value to readers in print, and we will proudly print over 350 million magazines in 2022. Beginning today, we will be investing in our print-forward brands and products: everything from enhancing paper quality and trim sizes, to ensuring world-class editorial and beautiful photography.”

What Does This Mean For Businesses, Artists & Activists Seeking PR In Print?

Hang in there, dear creator. Digital publishing will remain fast with high turnover of articles. The long-lead time of 3-6 months might get trimmed to 1-3 months. Writers will continue to write for several publications at once. When you pitch a writer, keep in mind that your story angle for that pitch may be used for another time in another publication, as reporters constantly look for story ideas and businesses, artists and activists to fill out those stories with examples.

The Editorial Calendars for the print edition will of course not be produced. Tin Shingle has made note of that in our Editorial Calendar Collection Database, for those searching for these titles and not seeing them. Keeping a list of the best fits of writers for your genre remains a great way to increase your chances for sending a really well-crafted pitch to the right person. Use Tin Shingle’s exclusive PR Planner & Tracker to make note of who these writers are so that you can write pitches to them.

Not sure on what to say in an email pitch? Join Tin Shingle and participate in our private Pitch Whisperer Group (via Google Group and in TuneUp Office Hours webinar calls) to have like minds review your pitch or give feedback on direction before you send.

You can do it!

Trend Story: What It Is And How To Use Current Events To Get Your Business Featured In The News

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If you have ever listened to a Tin Shingle TuneUp, the series dedicated to “What To Pitch This Month,” you’ll recall that there is a section called “Trend Stories.” In it, of-the-moment topics are rattled off to give you ideas of how you can jump into a current event right now. You have only a flicker of a moment to do this, so consider if it is a PR strategy you want.

What Is A Trend Story?

A “trend story” is when you think of a spin-off article idea based on current events that are cycling in the news right now. A current event can present an opportunity for you to create a reason to be in the media. You’ll want to do this carefully, because you may not want to be associated with a current event, and you don’t know how a media outlet may handle what you give them (i.e. your knowledge, a quote, etc.)

As of this posting, we are in the middle (or beginning, who knows) of the new coronavirus COVID-19 outbreak. New articles and TV stories are being published all day as new discoveries are made. The stock market is also moody (or tanking) thanks to price oil wars between Russia and Saudi Arabia. This opens the door to a lot of interesting, relevant and helpful articles that you can pitch to the media.

An example of a trend-story during the coronavirus outbreak is Why You Can’t Stop Touching Your Face. People are constantly being told to wash their hands and avoid touching the face (eyes, ears, nose). Big magazines that ran a version of a trend story with this story angle: Vogue with “Help! I Can’t Stop Touching My Face” and Wired with “Can't Stop Touching Your Face? Science Has Some Theories Why.”

The Process: How To Pitch A Trend Story

You are going to think of a unique idea that the media hasn’t written about or broadcast yet. Think of one media outlet, and then think of an idea that would work for those readers or viewers. Need help thinking of media outlets? You have loads of media names of magazines, TV, etc. in Tin Shingle’s Media Contact Idea Center.

You’ll write someone at that media outlet with your idea. You’ll title the email something really clever and catchy (but not confusing - you don’t want it to be too clever - just a really grabby headline). Ideas are below. You’ll want to use your Tin Shingle PR Planner to keep a list of the media contacts who will always be your go-to people for certain topics, like Kids, Tech, Design, etc.

You can’t sit on this pitch idea. You have to do it now. It’s timely. It’s trending. Ears and eyes are perked for relevant story angle ideas, so you are in a prime moment that won’t last long.

But First - Is It Worth It?

Pitching a trend requires quick thinking and typing. This means your day will be interrupted for hours as you think of your ideas, form them into an email, and find the media contact emails or social handles you need to ping to get someone’s attention.

Make sure this feature would be good for your business. Not just something that gets your business mentioned in the media for the sake of being mentioned. That would be a waste of your time. Does this feature back up what your business offers or believes in? If so, go for it.

Have These Items At The Ready

The person in the media who you are pitching needs to know who you are, fast. They don’t need your life story. They need your story in 2 sentences.

  • Your headshot

  • You bio (the 2 sentence version)

  • Your website + social handles

  • Picture(s) of what you are talking about, if applicable

Article Ideas For Right Now

Ok. So we’re all close to self-quarantining, or our local government has quarantined us, or our job or client has canceled an event or meeting. What does this mean for your business? Are you a pro for working from home? Are you a financial advisor who has guidance on a fluctuating market and 401K? Do you sell a product to make remote working easier?

You’re going to think in terms of bite-sized ideas, like these:

  • 8 Things To Do With Kids During A 2 Week Corona-Break From School (OMG!)

  • How To Work From Home With Little Kids

  • How To Make An Eye-Pleasing Background For Your Video Conference-Client Meetings

  • 3 Camera Tips For Not Looking Silly On Your Video Client Meetings

  • 7 Ways To Clean Your Home In 5 Minutes

  • How To Turn Your Shed Into A Temporary Office During A Corona-Break

  • Stock Market Clearance Sale! Why To Rush (or not) Into Buying Stocks

  • 4 Positive Thinking Tips When You Start Thinking Business As We Know It Will End Forever

Responsibility Of Publishers And You

What goes out onto the printed page, TV or Internet makes an impression. Especially during a time of uncertainty, avoid feeding the machine of fear to get press. Offer reassuring news that helps improve people’s lives and give them power through positive thinking.

Bonus Tips

A few bonus tips are included in this video for you! Including how not to respond to a media request, and how not to follow up on a feature story you know is going to hit the air-waves any moment.

 
 

How Concious Living Expert Christine Agro Landed 2 Morning Show Segments At Once

Christine Agro is a member of Tin Shingle and therefore a friend. When I saw in her social feeds that she was on a plane preparing to fly to Connecticut to film a morning show segment, I reached out right away to learn more about the big PR score, in order to find out more about how she did it, and share it here with you Tin Shinglers.

Christine was kind enough to give us the pitching play by play! For anyone pitching the media, if you need help with your actual pitch email, Tin Shingle’s Pitch Whisperer Program is a direct level of help that you can use. Available the public, we can write your pitch from scratch. Available to Members of Tin Shingle, you can copy/paste your draft email into our special Pitch Whisperer Forum and get feedback on it from myself and other members. Outside viewpoints are so valuable!

Here’s how the pitching-to-air-time went down:

Pitching August - February

I started pitching TV segments at the end of August. Each week, I sent out a new pitch.

A Response In February! Of…”No Thank You”

At the end of February, I got a ‘no thank you’ from my contact at Fox32 in Chicago. This was the first response I received from her. I took it as a good sign!

Pivots On Her Pitching In March

In Mid-March, I had pitches set to go, but decided to look what else was happening in March. It turned out the following week was Introvert week.

I was in Miami to do a talk, but I still sent my pitches out.

In my MotivateHer group program, I’ve been working with my clients to step up and into being more visible. Dealing with fears, anxieties, uncertainties. I work with them on the energetic difference between Beyonce on the red carpet of the MTV awards as a correspondent - vs - the Beyonce that stepped fully into her Bey-ness two years later.

I’ve been doing the same work on myself. While in Miami, I was sitting in mediation and looked at where I wanted the visibility – mostly, but there was still a part of me that was holding back. I peeled that away and the next day…

I heard back from two producers. The one in Chicago and one in Connecticut. Both wanted me to come in that week, but I was in Miami. I responded that I was not available and asked what other dates they had. [EDITOR’S NOTE: Very key! Christine was persistent. She presented the other dates.]

Both came back with options and I scheduled them both. Chicago asked me to fill out a form with suggested intro and outro (that surprised me). Connecticut asked for a few speaking points.

THE DREAD CREEPS IN

While waiting for my plane to Chicago, I felt that familiar feeling of ‘why did I say I would do this’ – the Introverts Dilemma, I call it.

I realized that despite having the energy tools to deal with this, in the past, I let it overcome me and did what I teach my students not to do - pushed it down, or away and tried to manage it.

With 3 hours to wait, I decided to get to work on this energy. I started picking apart the energy, identifying what it was made up of, decided whether it had merit (none of it did) cleared it all out and by the time I got on the set in Chicago, I was great.

DAYS OF THE MORNING SHOW SEGMENTS

I had hair and make-up done for both morning shows.

Chicago: the show had a Blue Room. A producer took me into the studio where I waited for the anchor to come and do the interview.

Connecticut: A producer brought me into the studio and had a row of chairs for guests to sit and wait while the entire show was happening right in front of me. I had a tiny bit of energy come up but I cleared it here too.

LIFE AFTER THE MORNING SHOW SEGMENTS

I followed up right away with thank you notes that I sent via email.

One week later, I resumed pitching them with new ideas!

Press Portfolio: Tin Shinglers In The News! Runner's World, eBella, and Others...

Getting featured in the media is a major deal! Tin Shingle created an entire section of our website - the Press Portfolio - just to feature when our small business, artist and maker members get this kind of exposure. Here are a few recent PR hits from our Tin Shingle Members!

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Tin Shingle's co-creator Katie's most recent monthly column in the Highland Current newspaper was published, and explores her bout with a Bah Humbug Christmas last year, a gift request that went bust, and her return to a Mariah Carey themed Christmas once again.

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Christi Lavoy, founder of Botanistix, the pretty orchid support stakes, had an article of orchard tips published in eBella Magazine. Right off the bat, she tells you about the easiest way to kill an orchid, and the one thing you can do to prevent it.

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If you're a runner, your biggest fear is not being able to run. Jennifer Conroyd is changing all of that, by making it easier for you to run in water with the app she developed in the app-kit Fluid Running. Runner's World was so impressed, they devoted entire feature to it.

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Bursting onto the TV circuit to talk about women and entrepreneurship is Kathryn Brooks, seen here with Gregory L. Funderburg Jr. for News Channel 9 WTVC on Good Morning Chattanooga.


Want To List Your Press?

It's easy! Log into your Tin Shingle Member account and click the My Account link. You need to have Level 2 Membership at least, and then upload a picture of the press, link, and description!

Packaging Will Be Important When Pitching Magazines for Holiday Gift Guides

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While perusing Instagram one evening, I saw this beautiful photo of white roses arranged neatly in a stark black box. I’d already slated in Tin Shingle’s Content Planner to write about Packaging as upcoming prep work for your Holiday Gift Guide Pitching to Magazines, and doing it via a re-gram from a Tin Shingle Member seemed cherry-on-top-awesome.

A Tin Shingle member who runs the PR agency, Great Her Good enforced to her following that packaging is everything. See her full message below.

Tin Shingle has started alerting you to the upcoming Holiday Gift Guide Pitching Season - where you email magazine editors with a carefully worded email planting the idea that they might include your product in their Holiday Gift Guide this winter.

Sending samples will be an important component to this. Don’t skimp on the packaging. The investment will be worth it for getting ink (coverage in print media like magazines and newspapers), and customer purchases who buy from you at markets and retail stores.

 

Message from Jackie of Great Her Good:

#Repost @greathergood with @repostapp 

 

 

My clients can hear me now, it's all about the packaging and presentation! How you put yourself, your biz and your passion out there.

🚫Bad Packaging? No PR.

✅Great Packaging? Great PR.

Have you ever seen a beautiful package for something on the shelf and it catches your eye? I bet you've even purchased it if the messaging had enough pull. This is a set of 16 beautiful roses, but they cost 10X more than a dozen roses from the grocery store. (Plus, they last for a year, so it's totally worth it!) It's all about how you present your offerings to your customer.

How would you rate yourself on a scale of 1 to 10 on the packaging and presentation scale?

Image via @venusetfleur

 

What To Do Next

1. Join Tin Shingle’s Community Level of Membership to talk more about this in our private Facebook Group or Forums aka The Boards.

2. List your business in Tin Shingle’s Business Directory for a chance to be re-grammed like this by joining our Directory Listing Level.

3. Join Tin Shingle’s membership at the All Access Media List Level 4 that includes instant access to over 3,000 Media Contacts and over 80 Editorial Calendars to help you plan your media outreach and execute it. Browse through our lists to get on-point ideas of editors and writers to pitch.

Keep Going: A PR Placement Will Happen For You If You Keep Trying

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Scrolling through Instagram one afternoon, this mega artist, Ashley Longshore, was in the feed, holding up a full page feature on her art in the New York Times. She's a pretty hilarious, intense artist who makes bold and empowering statements in her art. If you need a serious pick-me-up to keep going in your artist or entrepreneurial career, do follow her Instagram feed.

She captured her joy at getting the full page feature in the New York Times here in this post, and her message is one you need to see and remember on your PR journey:

 

Republished from @ashleylongshoreart Instagram:

ashleylongshoreart I just woke up to a PAGE in the New York TIMES!!!! Im sobbing... absolutely sobbing....... just please know.... above all things.... to keep hope and be optimistic.... believe in yourself..... i am a self taught artist from montgomery alabama. I was an insecure nerd. I grew to love myself when the world felt cold and scary.... please.... do the same for yourself.... love yourself and work hard..... believe in the magic of life... i love you..... i love you so much. This moment is absolutely indescribable... #ashleylongshore #popart #fuckyeah

 

Take a look at how Ashley is making more out of this PR placements, and all of her recent placements. Once you get that press, lift the best parts of it and call it out to your people. To make a graphic like this, you could use the DIY design tool, PicMonkey to doing some fancy flyer work on your phone, or you could hire your graphic designer to do it for you. Either way, it's a good time and/or money investment as you leverage that press to do more for your brand.

More PR Tips & Tools on Tin Shingle

READ
"I Got Into PeopleStyleWatch, How Can I Leverage This Opportunity? (a strategy that an be applied to many other fashion magazines!)"
- by Kelly Kepner of Kelly Kepner PR

WATCH
PR Training TuneUp: Spring Training for Your PR Campaign
(a Tin Shingle Training TuneUp online class)

CONNECT
Thinking bigger and getting outside of your brain is always possible with friends. Get ideas and feedback from other Tin Shinglers in our Community by activating a Community Membership.

PITCH
Pitch a media outlet like this. Tin Shingle's easy to use Media Contact Database can help you find names quickly, and help you get access to different writers and editors you hadn't thought of pitching before. Get the Media Lists All Access Pass for membership with Tin Shingle.

Next TuneUp: The Truth About Press Releases

TuneUp: "The Truth About Press Releases"

It used to be the best way to introduce or announce a brand, event, product, or service, was to create and distribute a press release. Many times, this leads to paralyzing hours of writers block behind the computer, at the drawing board, or just lost in thought trying to create a perfect masterpiece.

Times. Have. Changed. 

You no longer need to  write a press release.
But if you wanted to, you could hire Tin Shingle to write and send a press release for you!

Feel liberated! Learn about this #TruthBomb in Tin Shingle's next Online Class, "The Truth About Press Releases." We will put that secret, and the power it contains, straight into your hands so you can work at getting more press with less stress!
 

You Will Learn:

  • What is a Press Release? What does it look like?
  • What do they really do?
  • When should I use one?
  • What opportunities am I missing by using a press release?
  • How else would I communicate with the media?
  • Simple Strategies you should be using instead
     

Details on How to Stream Coming

Once this storm passes, we'll have the date and time at which this TuneUp can be streamed.

If you want to connect with Katie right now, join Tin Shingle at the Community Level, and start chatting your question in our Facebook Group.

Fit Pregnancy & Baby Magazine Closes, But Merges In Print With Parent's Magazine

An associate publisher at Meredith Parents Network confirmed that Fit Pregnancy & Baby would be closing the print edition of the magazine with the December/January 2018 issue. Fit Pregnancy & Baby was known as a source for the inside scoop on how celebrities tackle pregnancy, coverage of the latest style trends, and the source for smart advice to millennial moms.

It does get better though! Fit Pregnancy & Baby will move into a special section in Parents, debuting in the March 2018 issue entitled Parents Baby. The sixteen-page section will be printed every other month targeting millennial women, especially expecting and new moms. Its content will focus on three pillars:

  • Health
  • Gear
  • Milestones

Other Family and Parenting Magazines To Keep On Your Radar

Other baby, family and parenting magazines to keep on your radar include:

  • Parents
  • Family Fun
  • Family Circle
  • Girl's Life
  • Pregnancy & Newborn
  • Women's Day
  • Boy's Life

"Ack! I Can't Keep Up! I Need A Magazine Closure Cheat Sheet!"

Done! Tin Shingle keeps an updated list of magazines that have folded, shuttered, and even ones that that came back from the print magazine graveyard. You'll get access to it with your All-Access Pass Media Contact Membership with Tin Shingle.

But Wait - I Want To Stay Ahead of the Game!

Want a head start on knowing what these magazines are working on right now? Tin Shingle keeps a list of content deadlines that these magazines are working on. Known as Editorial Calendars, these give businesses, artists, makers and brands the heads up as to the direction the magazine is headed in that month, which is a clue to you for how your business could fit into its pages. Editorial Calendars are a  great idea source as you look for ways to pitch a writer or editor about your business.

Editorial Calendars (see Tin Shingle's full list in our collection here) and corresponding Media Contacts are available to Level 4 All Access Pass Members of Tin Shingle. Learn more about the perks and different levels of membership.

 

2018 Editorial Calendars Available in Tin Shingle's Database

UPDATE: We have a list of over 80 current Editorial Calendars for print magazines that you can access instantly with an All Access Pass Membership to Tin Shingle.

As I type this blog post, it's November 2017, and already February 2018 deadlines for magazines are flying by. Because that's how magazines work: 3-6 months in advance. It's not enough to think ahead about what press coverage you want to try to get in the spring, or hope to get around Valentine's Day. You have to actually email the media (aka "pitch" the media) with these intentions months ahead of time. Think of articles as seeds. They start way early, often germinating in a warm seed container somewhere, before being taken outside to battle it out and survive the elements in the sun. Hence, why Tin Shingle guides you in this PR Planning, to help you know what themes print magazines are working on.

These Editorial Calendars are now active in Tin Shingle's live Editorial Calendar Database (you need to have an Level 4 Media Contacts All Access Pass of membership with Tin Shingle to see these). More are added and updated continuously. 

What are you going to see in these calendars?

Article ideas and deadlines. You're going to get a sense for what the big picture is for a monthly issue at a magazine - like "The Gear Issue" or "Most Powerful Women In Business" - and that will be your clue as to what might be the best time to pitch a magazine with your story angle. Will you have just one story angle? No. You'll have several.

How to Pitch a Magazine Using Its Editorial Calendar

You will spin a different story angle about your business that aligns with the them. Watch our online class about how to pitch the media using Editorial Calendars. Plus, the first week of every month, we dedicate our free online class to PR Planning for that month. You'll get a peek into magazines are working on right now, before their deadlines expire. Get on our mailing list for that free class alert, or activate a Level 3 Online Class membership to watch unlimited past online classes.

Tin Shingle Training in How to Pitch a Magazine Using it's Editorial Calendar

PS: Using Editorial Calendars isn't the only way to cold-pitch the media. This is only one of your strategies. Tin Shingle has several online classes to coach you through how to pitch the media randomly, out of the blue.

As of November 2017, here are the 2018 Editorial Calendars we have. Since this blog post, more have been added:

  1. Better Homes & Gardens
  2. Martha Stewart Living
  3. Martha Stewart Weddings
  4. Bella NYC
  5. Departures
  6. Brooklyn Magazine
  7. Car & Driver
  8. Bridal Guide
  9. Boston Magazine
  10. Boston Home
  11. Saveur
  12. Rachael Ray Every Day
  13. Allrecipes
  14. American Hunter
  15. House Beautiful
  16. Cross Country Skier
  17. Backcountry Magazine
  18. Advertising Age
  19. AARP The Magazine
  20. Pregnancy & Newborn
  21. Backpacker Magazine
  22. Shape
  23. Spirituality & Health
  24. Modern Luxury/Boston Common
  25. Boys' Life
  26. Family Circle
  27. Family Fun
  28. Girls' Life
  29. Traditional Home
  30. Veranda
  31. Atlanta Magazine
  32. New York Magazine
  33. Atlanta's Magazine Home
  34. HGTV Magazine
  35. Woman's Day
  36. Elle Decor
  37. Allure
  38. Better Nutrition
  39. Bloomberg Business
  40. Bon Appétit
  41. Bust
  42. Glamour
  43. BookForum
  44. Clean Eating
  45. More to come!

Inflight Magazines:
This is totally a secret strategy that you competition is most likely not using! Pitch the magazines that are in airplanes.

  1. Hemispheres
  2. American Way
  3. more have been added...we have a special section for these in the database

Sneak Peek Into Themes Planned For February and Beyond

Knowing what direction a magazine is planning to cover is a huge advantage! It allows you to curate ideas that will interest the editor and direct their attention towards your product, service, business, or expert advice. These are some upcoming themes to be printed in 2018.

  • A "GAL-entine’s" chocolate and flowers gathering + date night steakhouse-style
  • The Destination Issue.  The ultimate guide to unforgettable luxury experiences within the chosen destination.
  • Mother’s Day scents and candles + curated gift boxes for Mom
  • DIY IT: Do it or design it yourself. Instant upgrades to elevate your home, meals, and style.
  • Modern entertaining at a “grown-up summer camp” + beachy bashes
  • Girl boss beauty advice + thicker, fuller hair fast
  • 60-second de-stressors

All editorial themes are from editors themselves and are subject to change.

Editorial Calendars are available to level 4 members of Tin Shingle only. Upgrade your membership for instant access. Send in media contact or editorial calendar requests to member@tinshingle.com

Hudson Valley Magazine Speaks with Katie Hellmuth Martin, Co-founder Tin Shingle

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Days after attending the 3rd Annual Women in Business lunch hosted by Westchester's business magazine, 914Inc., I picked up a copy of the Hudson Valley Magazine from my local drugstore here in Beacon, NY (yes, we still have a local drugstore that isn't Rite Aid!), to read the December issue of our regional magazine. This month covers how female entrepreneurs, CEOs and small business owners are taking care of business. I was honored to be included in the editor's letter that kicked off the issue.

Olivia Abel, editor in chief, interviewed me for my take on what special challenges women entrepreneurs face these days. The challenges that women entrepreneurs face are quite different for each circumstance and usually relate heavily to family and time. She included a few of my thoughts in her editor's note, which I'll share here with you as well:

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Perfection. Women are natural organizers and can multi-task very well. These are ingredients to a recipe for success. However, women who can quickly foresee the success of a business venture can be easily let down or disappointed in themselves if things aren't going exactly as planned. It's important for women to forgive themselves when they are working their hardest and sacrificing personal time for the pursuit of their business. (Alli Webb, founder of Drybar, also feels this way, as we learned in our business success secrets interview with her.)

Guilt. Women are consumed by guilt, and it's a really hard habit to break. There is no room for guilt in business relationships. Guilt about having a negative conversation with someone when a situation needs improvement can often lead to no conversation at all, and thus no improvement in a situation.

Family. Women are nurturers, and in business this can work very well as they listen to the needs of their businesses and shift accordingly. But the pull of family responsibilities is strong, and women often are taking care of household tasks such as cooking, cleaning, and directly caring for the children. This is quite time consuming, thus leading to time away from growing their business. On the upside, however, unplugging in this digital day in age has become increasingly difficult, so a forced unplugging when spending time on family or household can lead to a recharged brain and fresh ideas.

Networking. It can be difficult to find a networking group that gets to the core of your business needs. But once you fine one, you'll realize that women are great at sharing and like to help each other.

Being "Worth It". Entrepreneurial women have created something from scratch. There is no boss telling them to stay after 5pm, or working on a family vacation. Entrepreneurs decide to work these extra hours, not take personal calls during the day, and sometimes say no to personal invitations when really, she needs to be working on her business. Women sacrifice for others, but rarely for themselves. And as a business owner, a woman must think that she and her business are "worth it" in order to do what needs to be done.