Member Update

2019 Editorial Calendar for WSJ. The Magazine Now Available at Tin Shingle

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The Wall Street Journal Magazine’s editorial calendar has been added to Tin Shingle’s Editorial Calendar database, which makes discovering article ideas easier for you!

As the world’s leading luxury magazine covering art, entertainment, fashion, travel, design and more, there is ample opportunity for pitching your unique brand to the magazine of WSJ. Recent articles at the publication include:

Jazz Musician Kamasi Washington’s Favorite Things

Ghetto Gastro Opens Labyrinth 1.1, Their New HQ in the Bronx

The 16 Best Denim Looks for Him and Her

What’s On Deck for 2019 WSJ. Magazine Issues

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This year’s themes at WSJ. include a hotly anticipated Spring Fashion series, with one issue dedicated towards women’s fashion and another focused on men’s styles. What or who will you be wearing this season? Or will they be wearing you? They just might!

Their summer issue will focus on seasonal destinations, escapes and activities. Who can resist a relaxing getaway, a well deserved respite from the bitterness of winter. Also, an entire issue is being dedicated to the INNOVATORS of our time.

Be inspired and find your creative launchpad with the WSJ. editorial calendar, available in Tin Shingle’s PR Center with an All Access Pass of Membership (Level 4). Find every deadline, every theme and anything else you need to know to make your pitch a successful one.

Additionally, Tin Shingle’s community is available to you to bounce ideas off of. Everyone needs support when getting ideas out there. All Access Pass Members get free group-consulting sessions every other Wednesday during our Private Training TuneUp sessions.

NEW 2019 Editorial Calendars Added: Elle, O The Oprah Magazine, Men's Health, Shape

THESE 2019 EDITORIAL CALENDARS ARE READY

Editorial Calendars are the grand themes that a magazine rallies around each month or quarter. Magazines want the best of the best, so they make these available to the public to know about. Tin Shingle goes out and gathers all of them to put them into our easy and searchable Editorial Calendar Database to have these ideas at your fingertips. Search by Magazine Title or Area of Interest, let your ideas form, and start pitching!

Latest Magazines Added (get the full list here):

  • Country Living

  • Elle

  • Men’s Health

  • O, The Oprah Magazine

  • Shape

  • WSJ. The Magazine

UPCOMING MAGAZINE THEMES FROM THE EDITORIAL CALENDARS

TIME TIP: Magazines are working on Spring and Summer issues right now.

Town & Country

The Summer Issue PLUS T&C 50 Philanthropists


Vogue Knitting
The Needle Guide (publishes in July)
 

Harper's Bazaar + Elle
The Beauty Issue is coming up for both publications.

Elle Decor
The Italy Issue

Entrepreneur Magazine
The Best Services For Businesses


"HELP! I DON'T KNOW HOW TO USE THESE!"

Fear not - that’s what Tin Shingle’s Community is here for! Everyone needs a jam session to think of reasons why to pitch your favorite, most desired magazine - to give them a great reason of why to feature your business (for free, after all...that's what organic PR is).

STEP 1:
Get the magazine into your hot little hands. Not the tablet, but the paper version. Experience it as it was designed.

STEP 2:
Dive into the magazine and start reading and skimming the articles, the roundups, the call-outs.

Pay attention to what names are credited to writing features that make sense to you - where your brand could fit in.

These names will be your targets. You will want to pitch this person you find with a possible idea, or a set of tips, or a photo of your product and the special angle that makes it a perfect thing for them to feature to their trusted readership.

Keep a record of these names in your PR Planning & Tracking Template. Start following them on Twitter and Instagram to get to know them. What do they like talking about? What are they writing about?

STEP 3:
Pitch them. AKA Email them. There are loads of Tin Shingle Training TuneUps on how to do this, but you’re going to do it. Put yourself out there, and pitch a lot. More than you’re comfortable with. And then follow up. Pitching once is the tip of the ice-burg.

Just make sure you’re pitching someone really relevant to the subject matter, and not someone who you just have the name of :) That’s when the email is sure to get deleted.

"I DON'T KNOW ABOUT THIS...WHY WOULD THEY FEATURE LITTLE OLE ME?"

Because you're special, and you created something awesome. Feeling blocked and nervous is totally normal.

Connect with us directly in Tin Shingle's Community. It's the entry-level of membership, so is super easy and affordable. Gives you access to our online support group to ask your questions, get ideas. Celebrate when you do get press. The All Access level of membership gets you group consulting sessions every other Wednesday, in our Private TuneUp sessions.

Get with us! And start getting yourself out there (even) more.

Happy 2019 New Year!

Happy New Year!

Tin Shingle offers a lot of ways to set yourself up right for a strong start to 2019 as you grow your business and build buzz. The most important thing you can do for your marketing is reach people in a myriad of ways. The biggest resistance to this concept that we hear from people is: "But won't they get sick of me?"

No :) These are your customers, clients, friends and future clients. They are your supporters, and you inspire them. Keep reaching them. Tin Shingle helps you do this.

Upcoming Group Training - Private Sessions

If you're an All Access Member of Tin Shingle, you have the opportunity to meet online for free every other week with Tin Shingle's co-creator, Katie, and other members who join the call. This is the TuneUp, but one that is dedicated to you. Bring your questions to the table, and get support and ideas from Katie and other members.

A GREAT FIT FOR PEOPLE WHO WANT

  • Instagram Breakthroughs
    If you're not using your Instagram, or if nothing is happening from your Instagram. This is a tool not to be wasted. Get ideas on what to post, and why you are posting. The "why" is the biggest key, and will unlock future ideas for you.

  • Followup on PR Pitching
    If you're pitching the media, and want guidance on emailing your top goals, or guidance on following up with reporters and editors.

  • Growing Your Client Base and Sales
    Come to these private sessions, and let's discuss the smarter ways you could be working to grow your sales (hint: it's in Newsletters you send and better crafted Instagrams).

Upcoming Dates (always on Wednesdays, 3pm EST):

  • January 9th + 23rd

  • February 13th + 27th

  • March 13th + 27th (weird coincidence of same numbers!)

Private Training is available for one-on-one sessions (see pricing). But you'll get a lot out of these group training opportunities for free with your Tin Shingle Membership.

Allure's 2019 Editorial Calendar Available In Tin Shingle's PR Center

Allure Magazine’s 2019 Editorial Calendar has been added to Tin Shingle's Members-Only Searchable Editorial Calendar Collection. Easily find out the monthly themes for 2019 for this magazine and others in our PR Center. Will you be featured in their 2019 Anti-Anti Aging Issue this year? What about the Wellness and Energy Issue that focuses on how to get and keep the energy? Or the Culture of Beauty Issue?

Membership with Tin Shingle makes it easier and more approachable to pitch big magazines with your amazing brand. Education gives courage. Learn more about membership here.

Early Winter Schedule of Training TuneUps Is Available!

Early Winter Schedule Of TuneUps

It's here! The schedule of upcoming Training TuneUps, and our new Personalized TuneUps. Set aside 3pm EST (almost) every week as your must-focus time on getting the word out about your brand. Visit Tin Shingle's Scheduleat any time at our website for registration links or new class listings.

NOVEMBER
Week 1:What To Pitch This Month: November 2018 Stream Now >
November 7, 2018
Week 2:Personalized TuneUp Workshop (Members Only)
November 14, 2018
Week 3:Thanksgiving Break - Enjoy! Watch for a Tin Shingle Black Friday Sale on Membership!!!
November 21, 2018
Week 4:Pitch Now: Valentine’s Day Gift Guides :: Tips & Tricks Register Here >
November 28, 2018

DECEMBER
Week 1:What To Pitch This Month: December 2018 Register Here >
December 5, 2018
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
December 12, 2018
Week 3:Pitching Local Media Register Here >
December 19, 2018
Week 4:Winter Break - Happy Holidays!
December 26, 2018

JANUARY
Week 1:What To Pitch This Month: January 2019 Register Here >
January 2, 2019
Week 2:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 9, 2019
Week 3:Hibernation Season: How To Polish Your Brand For Big Changes This Year Register Here >
January 16, 2018
Week 4:Personalized TuneUp Workshop (Members Only) Begin Registration Here >
January 23, 2019
Week 5:To Be Announced (wanna be a Guest Expert?)
January 30, 2019

Holiday Gift Guides :: The Truth Bomb Edition

Hey!

Happy Monday! Way to do your Money Monday business, be that sending invoices in the morning, paying a bill, or addressing your customer service questions right away.

In the Publicity department, emails have started coming in asking us about how and when to pitch Holiday Gift Guides, for those amazing opportunities to showcase your designs, or special services you offer around the holidays.


Truth Bombs: Holiday Gift Guides Are Done!

Sadly for your todo list today, the print magazine editors put these together in July, August and a little bit in September. Here’s a special video message about it:


Really? Nooo....

Yes. So your job now is to sleuth around in Hashtags and get your Instagram game on, hard. In fact, if you wanted to activate an Instagram Ads campaign right now, we'd advise it, since this holiday season is so clogged with everyone trying to show you their must-have gift ideas. Listen or watch this Training TuneUp about building buzz in social media:

[GIFT GUIDES] How to Work with Social Media Influencers for Holiday Buzz and Beyond

Start collecting great Hashtags that will get your gift ideas in front of the right people. See Tin Shingle's huge Hashtag Cheat Sheet, which includes hashtag collections for a variety of industries and interests.

Listen/watch to this TuneUp that we begged you to listen to in July when you were at the pool or on summer camp drop-off:
[GIFT GUIDES] TuneUp: The Ultimate Holiday Gift Guide Pitching Guide


Don't Not Know This Again

Tin Shingle gives you as-it-happens learning. We call this "In The Trenches Training." We're business owners just like you. So you're going to get training in your language, in a way you understand.

1. Watch the Training TuneUps
The first Wednesday at 3pm EST of every single month, you can call into a free Training TuneUp that gives you a breakdown of what media is working on when: Magazines, TV, Blogs, Social Media. This Training TuneUp is recorded and added to our library of TuneUps, which you can access here.

2. Plot out when You'll Pitch Magazines - In What Month
Easily remind yourself! Tin Shingle's easy to use Template is designed in Excel and works in Google Drive for you to organize when you'll pitch what kind of media outlets. Download it here.

Members of Tin Shingle (Level 3 +) can access these recordings for free at any time.


All Is Not Lost!
Pitch Valentine's Day Gift Guides - Right Now

Seriously. October and November are the times when the big print magazines are putting together their Valentine's Day issues. Listen to this Training TuneUp for ideas on how to pitch:

[PR] TuneUp: Preparing for Valentine's Day Gift Guides - The Early Bird Edition with Kelly Kepner


How Do I Find Anyone To Pitch?
Who Even Cares About My Business?

We have a list of writers, producers and editors who are looking for very specific things. Like "Social Media and Body Image." Who knew? We do, now, after we research them and put them into our Media Contact Database (available to Level 4 All Access Members).

Your job is to find these writers, and get in front of them with a "pitch" aka an email you send to them with an idea for a story on your business.


Meanwhile, List Your Gifts Ideas
In Tin Shingle's Holiday Gift Guide!

Tin Shingle's Shopping Guide is a living Shopping Guide that anyone can search through, but only Tin Shingle members can add to. Gift ideas for anyone: Foodies, Book Readers, Jewelry Lovers, Corporate Client Gifts. Don't see something that fits? Email us. We'll create a new category to fit your business (service or product).

Adding to it is easy. We made you a video of directions:



Note For PR Agencies:

Adding your clients to Tin Shingle's Shopping Guide is a great idea! But they will need their own Level 2 Directory Membership for promotion on Tin Shingle's website. They can activate that level of membership here.

Vogue Knitting 2019 Editorial Calendar Added To Tin Shingle's Magazine Pitching Resources

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Vogue Knitting's 2019 Editorial Calendar has been updated to Tin Shingle's Magazine Deadline Database for Tin Shingle’s All Access Pass Members. The biggest takeaway: The Holiday Gift issue is produced in July. So mark your calendar for next July to remind yourself not to check out too often by the pool if you want to try to get mentioned in this magazine. Also, listen to Tin Shingle’s monthly Training TuneUps, specifically the “PR Planning: What To Pitch This Month” ones where we give you hot tips like this!

Other magazines are releasing their 2019 plans at the end of November, so keep your eyes here for more updates!

PS: Vogue Knitting does have a Shop Local section for Yarn store listings. It’s a paid spot in the list, but seems like a great list to be in the middle of. We recommend it.

PPS: Having reviewed Vogue Knitting’s entire Media Kit, their paid advertorial features do look gorgeous. Organic PR is great for earning validation, while advertising is a great way to control your message and exposure. You know our position - advertising keeps the magazines in business! Without it, there’d be no book at all. If it’s in your budget, this ad spends seems like a great buy. In addition to any free PR you’re going to try to get!

Research for 2019 Editorial Calendars Has Begun!

October marks the time we begin hunting and gathering the editorial calendars for print magazines. All of your favorite glossies in the grocery store and nail salon. Digital magazines and blogs don’t so much publish these because their publications cycles are very fast and up to the minute. But the print publications do - in the most general sense - publish the general direction they are headed for each month in the print edition.

Editorial calendars are released starting in October, November, and sometimes not until January. Tin Shingle begins our research now, by both visiting websites of publishing houses for their media kits, as well as emailing advertising executives if we can’t find it online.

Now, sometimes what we find is very general. Like Vogue Knitting. They only publish in general when the closing date is for their Spring issue, or their Holiday issue. But for small business owners, makers and artists, this deadline is very important to know. It helps us know some very important basic information, like when the Holiday Issue is being put together. In July!!!!

Yeah. So that’s not common knowledge for you and me, but it will be now that you hang out in Tin Shingle’s Editorial Calendar database.

So, if you log in right now, the Editorial Calendar section is very sparse. The fun is just beginning as we tap the keyboard to get the themes and dates for 2019.

Today: Tin Shingle's Member Mingle for September 2018

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Hey Hudson Valley Tin Shinglers!
Let's meet up!

Tin Shingle's Member Mingle is a special opportunity for those members located in New York to meet in person and talk shop about questions in PR, Social Media, Marketing and SEO.

Bring your burning questions or simply a desire to absorb new ideas from others and contribute your own.

Membership with Tin Shingle at the Community Level 1 is required ($45/month), so go activate your membership if you haven't yet, and see you soon!

LOCATION: 291 Main St, Beacon, NY 12508, First Floor, First Door
DAY: Monday September 26, 2018
TIME: 12:00 EST
Upcoming Meeting: October 29th, 2018
No Meetings for November + December because they fall on Holidays

Goings Ons in Tin Shingle's Community Right Now

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In Tin Shingle's Private Facebook Group, we are talking about things that can help or support you right now. Join us in the conversation!

PR Tip:
Switch the Pitch! Getting no response from a magazine? Find a tip on what to do!

PR Portfolio Additions!
Congratulations to Tin Shingle Member Kryzia Kreations - Jewelry design by Christina Paluszek-McClure for the feature in HelloGiggles for "25 Non Traditional Engagement Rings That Won't Break The Bank" Well deserved media hit that she got from doing her own PR using Tin Shingle advanced Membership Program! Tin Shinglers are able to celebrate their PR hits by featuring them on Tin Shingle's website in the Press Portfolio section.

Article Published! A Tin Shingle Member, Christine Agro, Spiritual Teacher & Clairvoyant, Author and Speaker, wrote a piece for Thrive Global on Negative Self Talk, and it went viral!