Life of an Entrepreneur

Monday Morning All Day

Last week, I walked into my office desk location (my 11 year-old son scoffed at me calling my co-work desk my “office,” so it is my “office-desk-place”), where I said Good Morning to my office-desk-mate.

Then I realized that it was 1:30pm on a Monday. My Monday had just started, and then really starts again at 7pm when I take notes for the weekly City Council Meeting where I live, so that I can be up on all of the legislative things for the local blog I publish.

I commented to my office-desk-mate: “Pardon me. It is 1:30pm and you are getting your lunch, but for me, Mondays are sort of all day mornings for me. There is no graduation to the afternoon on a Monday. It’s just getting up, keeping up with the brand new fresh to-do list for the week, and then falling asleep after feeding and putting the kids to bed.”

In the “office-desk-place,” I have been known to have a theme song for the day, that plays on repeat in my headphones. One day when it was Tuesday, I played “Manic Monday,” which felt quite normal. My former Monday had been robbed by my two Sick Kids who needed to visit the doctor for asthma cough. By the time it hit Tuesday, I felt all fresh and Monday-ish. When I announced my on-repeat song of “Manic Monday” on a Tuesday, my office-desk-mate curiously questioned my choice, noting that it was Tuesday.

“True,” I said. “But I’m getting a delayed Monday today.”

For this Monday, it’s been a good Monday. My theme song was not “Manic Monday,” but instead was the calm “Time After Time,” (both by Cyndi Lauper).

Did this Monday have highs and lows typical of a Monday? Yes. I tried my best to stay ahead of them. I did have to help a Tin Shingler who got locked out of the Tin Shingle website for repeat login attempts. And then I myself got locked out of my office-desk-place because they changed the passwords today and I just couldn’t memorize it in the day and left all of my devices inside while I walked to the car to change my contacts to glasses. That was horrifying. To be disconnected in an unplanned way, when I had a City Council Meeting to pound the keyboard on.

BUT - after mulling over all of the ways I could possibly reach my office-desk-mate on her phone, which I also did not memorize, I remembered that I lived near a fellow office-desk-renter. I walked up to her front porch. She kindly gave me the new digits.

Huzzah.

Other Big Things happened on this Monday. I need to buy a new house, and made progress today. But it’s the little things like that that we can breathe gratefulness for.

Hope you had a great Monday - or one that you survived. On Tuesday, Tin Shingle will send you and update we made to our Media Contact Idea Center. Please always send us your needs, and we will research them.

Till then!

Growing Your Business And Getting PR Just By Naming Your Business

As I claim my shed as my studio office for here and Katie James, Inc. projects (and I mean really claim, more so than in before at the start of the pandemic), it occurs to me as I hang my Katie James tin shingle made by the artist Tin Fish in Maine, that this sign is where Tin Shingle got its name.

Back when Sabina and I had to rename our company because a big magazine who is all about entrepreneurship came after us when our name was ‘Preneur (it’s not your fault, @heyfeifer it’s corporate). That cease and disuse letter was the best thing to happen to us, because it made us rethink and commit to what we really offered creators.

Business owners are creators. It’s a more fun word to say sometimes than “business owner.” We realized we are really only about getting the word out. Yes, we taught how to do that in different ways: PR, Website Design and Content, and Social. But that education plus our special sauce of empowerment was what made Tin Shingle what it is.

Sabina and I each went on our own now, and you can see Tin Shingle’s latest video TuneUp about that back in our Member Center on the Tin Shingle website. But that’s the story of how this sign I had made for my fist, core, and namesake business, Katie James, Inc., influenced this, my second business, Tin Shingle. Both my children.

Ok. Carry on! Let’s get some PR and grow your business. Join Tin Shingle today to get into the groove! >

Sunday Morning Read: Partnership Wisdom From Odell Beckham Jr. and Ajay Sangha, In Entrepreneur Magazine

When Entrepreneur magazine came in the mail this time and landed on the bench in the front hall, I felt compelled to read it. Compelled, like, drawn to. Like there was an article in there that was speaking from behind the cover that whisper-yelled: “Reeeead meeee”.

So I picked it up for my Sunday magazine read, and started with the cover story for Odell Beckham Jr. Not knowing who he is. The article promised a story on “the art of the perfect partnership.” That’s something I’ve been thinking a lot about, so I started there.

Wow. What a mind-cycle-breaker to read about how he and his partner and best friend, Ajay Sangha, came to be business partners. And how Ajay grew in the relationship, balanced by Odell.

Takeaways From The Business Partnership

The journalist and magazine’s Editor In Chief, Jason Feifer, pulled out a few secret ingredients to what has been making this business partnership work, that started in friendship. Here are a few:

- Fear: Ajay was afraid of failing Odell, from it seems like, the very beginning. It’s a fear that stays with him through the many investments they have done together. But Ajay is able to harness that fear, and let it fuel him. However, it is with Odell’s outlook on life that makes balancing this fear possible. Said Ajay after their latest large investment: “I mean, it’s not my money. It’s a lot of money, right? It’s a lot of fucking money. And it’s a venture investment. It could go down the drain. I didn’t sleep for a month and a half.”

On the other hand, Odell’s approach is this: “I’m okay with taking the risk in hopes that it pays off. And if it didn’t, I was going to beat him up and then we’d move on to the next one.”

- Burned For Kindness Being Weakness: When Odell, an NFL player, he had fun dancing and taking videos of him out having a good time. But he said that started to change when the videos began to be “used as a downfall.” When he was open and authentic, he felt it backfire, and viewed “Kindness is taken for weakness.” The reporter noted that Odell closed himself off, quoting Odell as saying: “It’s hard to live in a lens where I’m going to be judged for those moments.”

- Short Term vs Long Term: As an NFL player, Odell was living a short and fast life, with big money going in, and big money going out. He began to think about his mortality, his unpredictable career, and how to make his career more scalable.

- Looking Around: When Odell invited Ajay to live with him in his big football house (according to the article, this is common for celebrities to do who need their social life close and private to them), Ajay accepted and they started moving and grooving. When Odell approached Ajay about doing the business development stuff, Ajay immediately looked around to find out: “Who can I trust? Who can I learn from? Who is doing it right?”

- Calmness: From the article, you’ll learn that Ajay is constantly thinking of what can work, what needs to change in order to grow, and what is fulfilling to their business and their people. But - Odell brings Ajay back down to calmness. Eventually the two moved apart from each other, and this improved Ajay’s mental health. “It gives their relationship more of a rhythm. ‘When I visit, [Odell’s] like ‘Hey man, you’re here for the weekend. Stop thinking, stop talking, just relax, enjoy a beer.”

- Wisdom: Here is some wisdom Odell shared with the reporter, that he tells to friends who are struggling: “I’ve said this so many times - I’m like bro, just remember the other time where you thought you weren’t going to be able to keep going, and the worst fucking possible thing happened, and then you got over it. And then it happened again, and this one was worse than the last. And it’s like, you just have to know that it is going to happen. It is. And that’s kind of what you’re saying about a moment, not the moment. I don’t really know if there is the moment. There might be that once-in-a-lifetime thing, but I feel like if you’re waiting for that, you’re not being present, and you’re not living in a bunch of moments that are happening right in front of you.”

Go read the full article. Better: subscribe to the magazine in print so that you can experience it as a page-turner on paper.

Hello!! Vision Boarding Turned Chapter Book To Leave 2021 For 2022

Hellllllo!

What a holiday season! Filled with extreme highs and lows for some. At Tin Shingle, we have always liked setting resolutions. Call them what you will - visions, intentions, goals - whatever. Declaring them makes us accountable, even if it's 3 years later. Once started, we can pat ourselves on the back, saying: "See!? I knew you'd start that someday, and that day was yesterday. Good job."

One of the themes for us (well, me, Katie, the owner of Tin Shingle) going into 2022 was "honesty." Honesty with one's self. Honesty can hit in many forms. From the music you listen to in public, to how you spend your New Years Eve.

Where does "honesty" fit in? Some people like to party, decorate, have lots of people over, cook, etc. I'm just more quiet, and admitting that can be hard. It’s not meant to crash someone else’s preferences of how they like to spend the evening. But if mutual admiration for different styles can be found, then that is ideal.

For me, I prefer to be under water, turning around in the current as the big wave passes overhead. Once the wave hits the shore, I emerge, having felt its pull from underwater, playing with the rushing energy from underneath.

Once the wave crashes on land, the emerging happens. Call it emerging like a mermaid, where her tail turns to legs, and she's ready to leave the sea to walk on shore, exploring curiosities for the next creation to fulfill a purpose. Put on fresh silver glitter for the next day. I don't watch the countdown shows; I don't call people; I don't text as many people as I can type in 3 minutes until the next day.

The day is spent prepping: recycling filmy plastics, paying bills, paying invoices, declaring income goals for the new year; digging into paint; spreading new rubber cement; buying and playing with new watercolor markers.


Vision Boarding Turned Chapter Book

My neighbor and I (and our daughters) spent the evening vision boarding. When I used to have an office on Main Street in my town, one of the last events I had was a Vision Boarding Day for the community. Anyone could come in and cut up my magazine collection, use glitter, beads, etc.

My old bar/desk is in my living room now, so we gathered round and got to cutting. Each person was in their process. Talking to each other, but in our own plans. My plan evolved from a single board to a thick, lined journal. I'd wanted plain paper, but all the store had was lined. I figured I'd like the effect and could take notes.

This happened. The single board evolved into a vision journal for the year. Open for anyone to read. A friend wanted to see the results, so I made her a video. You can watch it here. My neighbor and I have discussed meeting up once a month to revisit the journal boards with new clippings/discoveries.

Highlights

Reading the highlights/intentions/resolutions in the video may be difficult. Therefore, here they are:

  • Sketching
    Sketch anything. Just let your hand go and play with those art supplies.

  • Boarding
    Keep vision boarding throughout the year.

  • Newspaper Homework Time + Clipping
    I love reading the paper! But I need to save some of the articles for visual stimulation of new articles.

  • Scheduling The Work
    I run 3 companies. Need to finally commit to mini-schedules to show up at each of them, and not be consumed by one.

  • Pictures: Album Assigning + Printing
    Assign the pictures of my family to albums and print them all.

  • Play With My Kids
    Sit and play with my kids more. Just sit there and do nothing or play their game or sit while they color or play Fortnite.

  • Phoenix Rising: Buy a Building
    I once rented an office. But I want to own the building.

  • Stay Strong + Fit
    Ever since my Pelvic Prolapse diagnosis, I have been so thankful that I started running every day and doing Pilates once per week to save my body. The extra benefits have been unexpected and amazing.

  • Accept
    Practice accepting things and feelings into my life. People give, now it needs to be absorbed.

  • Sunday Magazining
    For years I said I'd carve time on Sundays to only read magazines and not go on social.

  • $7,000/month Income
    This is what the bank wants if I am to buy a building. Therefore, this is what the bank shall have.

  • Maybe the Book: Children’s Book
    Have a couple ideas for a children's book - one with a friend. Go deeper and explore it.

  • Plantings/Cuttings/Succulents
    Get more live plants in the home. Before kids, I had live plants. After kids, they were too much to take care of and water. I need them back.

Watch the video of this vision board/journal here.

What did you do? What do you like to do? Share in the Comments on Tin Shingle's blog.

A Beaconite + Palestinian, Lena Rizkallah, Speaks In Newburgh, NY Of Her First Generation Palestinian American Experience

lena-rizkallah-speaks-on-palestine-MAIN.png

I first met Lena Rizkallah when she reached out to Tin Shingle back when I was designing and building a co-work space, to bring a physical dimension to the digital community that has always been offered here at Tin Shingle. Lena came in to the space, loved the vibe, and wanted to rent the space to host her financial seminars and work from the shared desks from time to time.

I closed up shop soon after because the building sold and I wasn’t a fit with the new landlord. All good, things happen for a reason. Lena, however, hung around Tin Shingle, following our content. She was committed during the pandemic, to offering financial advice as things kept changing.

They built an apartheid wall—an ugly cement wall that separates families in the Occupied Territories from the rest of Palestine. Here’s the irony—on the Arab side, the wall looms big, ugly, grey, with graffiti scribbled all over it, trash at the base and barbed wire on top and watch towers poking out from which Israeli soldiers observe the prisoners-the Arabs. On the Israel side of the wall, you don’t even recognize it because they’ve pimped out the wall with cool landscaping, shrubs, flowers and a sidewalk.
— Lena Rizkallah

When I first published about Palestine, when I first became aware of their crushed existence on the territory that is now called Israel (land is always shifting), Lena was the first to “Like” and even “Comment.” I had been shot down by a former Tin Shingler, telling me that the subject matter was too “controversial” for a business publication to publish about. My own husband said to me: “Do you have to cover everything?”

Well, since then, the world erupted (and here too!) in favor of Palestine (hello, Bella Hadid!), and even President Biden had to shift in his decades long support for Benjamin Netanyahu.

We had to quickly make it past theories like “Being pro-Palestinian is not Anti-Semitic,” which sadly paralyzed supporters in years past, like Penelope Cruz who would be branded as that when she voiced support. Not so this year after the racial re-awakening in the United States and world, as people are hyper aware of who is being oppressed, and who is suffering under violence.

Back in my hometown of Beacon, NY, there was a march being organized across the Hudson River (that river was formerly called “Mahicantuck,” which means "the river that flows two ways." This name was from the Native American tribe called the Lenape, who populated what is now known as the Hudson Valley region) in Newburgh, NY.

I attended the march as a reporter for my local publication, A Little Beacon Blog. The march met in an open mic session at Rep. Sean Maloney’s regional office in Newburgh. That’s when I saw Lena walk up the steps and deliver her speech. This was totally unexpected, as I had no idea she was Palestinian, or vocal.

Such is the benefit from attending protest marches. I can tell you from experience of covering Black Lives Matter protests during 2020 for A Little Beacon Blog: anyone who quickly puts “protest” and “looting” in the same sentence within 5 minutes is living in denial and doesn’t have an interest in learning about anyone else’s lived experience. Attend a march. I promise you will learn from it.

Lena’s speech was direct and comprehensive. She gave Tin Shingle permission to republish in full. Please take a read to learn her perspective. The video of her speech has been published below as well.

Lena Rizkallah 5/22/2021

For so many reasons, being a Palestinian of the diaspora and an American is disorienting.
— Lena Rizkallah

I am a proud first generation Palestinian American and I’d like to share a couple thoughts with you all about the situation in Palestine. I want to start by telling you all a quick story.

One of my earliest memories was when I was a little girl, maybe 4 or 5—I was playing with my older brother and he took my toy and wouldn’t give it back. I ran to my mother crying and tried to explain the severity of the situation to her and ended by saying ‘it’s not fair!’. She kneeled down to face me, wiped my little tears, looked me straight in the face and said “ya Lena life is not fair. There is no justice.”

Now remember, I was 5. But this was my mother’s experience and there was no reason to sugarcoat anything, even to a 5 yr old. And I’ve never forgotten that moment and that truth and it’s resonated throughout my life.

And it’s awkward because I am Palestinian American. Being an American means living with the confidence that when I put my head down to sleep at night, the worst that might happen is I have a bad dream or the AC is too loud or my dog hogs the bed. Being an American means that I can travel freely throughout the US and the world. I can work, build a career, send my imaginary kids to any school that I can afford. As an American, I have an expectation-a right- to peace and equality and justice.

On the other hand, I am the daughter of the Palestinian diaspora.

My mother is a Palestinian refugee born in a small town about 20 minutes from Haifa, and my father was an immigrant from Ramallah. In 1948 when my mother was about 6 years old, she had to flee her hometown with her parents and 2 sisters because the Zionists had reached her village. My grandparents were planning to return but they never did.

For so many reasons, being a Palestinian of the diaspora and an American is disorienting. I grew up feeling very different from other kids at school—not just because of my Arab fro and unibrow, my hummus sandwiches and the fact that my dad picked me up from school wearing a dishdsheh. People I knew since kindergarten asked me where I was from and when I said Palestine it took me 20 minutes to explain why you can’t find it on a map.

I felt different because while I felt the security of America, it didn’t jive with the experiences of my parents and the history of my family in Palestine. From a young age, I understood that sure, everyone deserves freedom and justice-- but not everyone gets it.

I grew up over the last few decades watching the occupation unfold, the Israeli state broadening its control over the land and resources, and its power and influence expanding over the world. We watched as its ideologies infiltrated the media, education, churches, world history and culture.

We have watched helplessly, infuriated, as religious Jewish families from Brooklyn could move into a Palestinian’s 150 year old home and squat there, demand the Arab family to show an Israeli-court approved deed (which of course they don’t have because they’ve lived there since before Israel) and eventually have the Palestinian family evicted.

Watched settlers and soldiers bulldoze over centuries-old olive groves, destroying the livelihood of extended Palestinian families.

I have hope that we can make change happen for Palestinians. I have hope that the world will look at Palestinians not as the ‘freedom fighters’ of the 1980’s or the ‘guerrillas’ of the 1990’s or the ‘terrorists’ of post-9-11 or as what they call us today— “Hamas” —but as mothers and fathers and students and children and people with hopes and dreams like all of us have.
— Lena Rizkallah

How the State of Israel confiscates swaths of land all over the West Bank, turning our land into Area A, Area B, and the worst, Area C, and penning the people inside.

How Israel created separate roads for settlers to drive around the West Bank on their way to Jerusalem and Haifa and avoid Arab villages.

They built an apartheid wall—an ugly cement wall that separates families in the Occupied Territories from the rest of Palestine. Here’s the irony—on the Arab side, the wall looms big, ugly, grey, with graffiti scribbled all over it, trash at the base and barbed wire on top and watch towers poking out from which Israeli soldiers observe the prisoners-the Arabs. On the Israel side of the wall, you don’t even recognize it because they’ve pimped out the wall with cool landscaping, shrubs, flowers and a sidewalk. Israel’s apartheid wall is like a prostitute getting ready for her next customer, covering up her used and abused body with a distracting leopard print dress and cheap perfume.

If you are a Palestinian born and raised in the West Bank, your family has been there for generations—check this out— although the Mediterranean Sea is only a 45 minute’s drive from you, you have never seen it because you have to beg for a permit from Israel—which they are unlikely to issue. There is no freedom of movement for Palestinians, every place outside of a few West Bank villages means humiliating checkpoints and permits, including a hopeful visit to the sea.

But if you are a Jew born and raised in Sydney, Australia and decide to move to Israel into a settlement near Ramallah for example, the sky’s the limit. You can have coffee at Starbucks in Jerusalem, meet a friend for a sushi in Haifa and go clubbing Tel Aviv --no problem. If this isn’t apartheid I don’t know what is.

They have done an excellent job of manipulating the narrative and telling the occupation story their way, so that every time they bomb or bulldoze homes and land, they do it in ‘self-defense’, to ‘protect their existence.’ This affluent country with the 4th most powerful military and probably one of the best intelligence/spy machines in the world that receives billions of military aid from the US every year—has Americans convinced that:

  • The Palestinian man in Bethlehem who has to apply for a permit to go to his chemotherapy appointment—he is the terrorist.

  • Or the Palestinian woman who has to give birth in the taxi while waiting in line to cross the checkpoint to get to the hospital – she is the terrorist.

  • Or the little boy from Gaza walking around with a bucket collecting whatever broken toys he can pick up from the rubble of his home - he is the terrorist.

The most successful and devastating thing that Israel has accomplished is this—the unapologetic belief that the existence of Israel is so critical that it trumps the dignity and humanity of Palestinian; they can drop bombs flagrantly over Palestinian homes and bodies with impunity because the existence of Israel and the Jewish people is more important than the existence of Palestinians. That is Israel’s message to the world, and with the unwavering support of the US, it has been successfully heard loud and clear.

But despite the lesson I learned from my mother when I was 4, or the decades watching Israel encroach on more Palestinian land, I HAVE HOPE. I am old enough to remember when the bricks came down from the Berlin Wall; I remember when South Africa decided to confront and disassemble their policy of apartheid. I recall last year’s summer of rage and people protesting in the streets after the world watched a Black man suffocate to death under the knee of a police officer.

Individual voices-collectively –make change happen. I have hope that we can make change happen for Palestinians. I have hope that the world will look at Palestinians not as the ‘freedom fighters’ of the 1980’s or the ‘guerrillas’ of the 1990’s or the ‘terrorists’ of post-9-11 or as what they call us today-- “Hamas” --but as mothers and fathers and students and children and people with hopes and dreams like all of us have. That we don’t deserve to be bombed and murdered as the world looks away.

3 ways to make your voices heard:

  • Keep talking about Palestine. Post about it, don’t be afraid to have a conversation about it and most important don’t let the ‘it’s so complicated’ argument keep you silent. Ask yourself as a human being, how do I feel about watching people being evicted from their homes in Sheikh Jarrah just as countless Palestinians were evicted in Hebron years ago and all over Palestine? How do I feel about watching families annihilated by bombs in Gaza? That’s worth talking about.

  • Make a donation to a Palestinian charity that will help those in need-my favorites are UNRWA, The Palestine Children’s Relief Fund and Islamic Relief USA. The ADC and IMEU are great organizations that track American policy, law and media towards Arabs and Palestine and work towards making change.
    https://www.unrwa.org
    https://irusa.org
    https://imeu.org
    https://support.adc.org

  • Get involved by calling your representative to support a bill introduced in the House of Reps by Rep McCullum—HR 2590 The Palestinian Children and Families Act. Keep the pressure on our elected leaders to come to their senses—to start leading with humanity.

This struggle has been real for 73 years and probably won’t let up for a while, but I am so encouraged by all of the support from around the world and all of your shining faces here today. I HOPE that we can keep this up so that they can hear our voices in Gaza and feel that they aren’t alone.

Thank you.

My White Silence - A Coming Out

my-white-silence-a-coming-out-MAIN.png

I first wrote this "essay" for my Facebook people. I put essay in quotations because I'm not sure what it's called, other than a really long Facebook message. Originally, it was intended only for my Facebook people, which is private. I wasn't sure I'd gain the courage to publish it outside of there. However, the courage is coming because the original content has stopped here at Tin Shingle, and this may be part of why. Because I need to share my truth, and then continue on.

Most of my original content is still public, but in Tin Shingle's Instagram. And if you know anything about Tin Shingle, you know that I encourage you strongly to put messaging in Instagram, but also at your own blog/website so that it lives on in a bigger and is viewed by more people.

With this publishing, I may lose some of you as subscribers and followers of Tin Shingle. I understand that, and am OK with that. We are all on a journey of finding fairness and happiness, and you do what you need to do. During this time of racial revelations, it is clear that companies cannot be silent. That's always the debate - does a company take a political stance? The revolution that is happening now is not political. It is human. Companies can't not take a stand. So I'll publish my own revelation here, for you, knowing that you might throw tomatoes at it. Knowing that you might cringe. Knowing that I might be saying the wrong thing.

In my other life as a local publisher and reporter for the local online newspaper, A Little Beacon Blog, I have attended 4 protests. As a reporter. I carried no sign. I chanted many chants. I felt the vulnerability of "Hands Up, Don't Shoot" as I held my hands up while walking, and kneeling on the pavement for those 8 minutes and 46 seconds.

As a reporter, it has gotten me out of the house to attend the protests, which usually end in a listening session open-mic in an outdoor park. Had I not had this role - local reporter - I probably would not have gone. As with most things job-related for me, there is resistance from my family when I leave the house. Could be a book club I hosted, a pop-up shop, and now a protest march. But the professional job gets me out the door, and I push through after I make them food (because that's the real issue, right? Mom is leaving and won't make me a grilled cheese!).

For those of you who are curious about the protests, I encourage you to go. I was afraid the first time. I didn't know the organizers. I didn't bring my kids. Once I got there, the only rabble-rousers I saw were 3 white high school kids carrying 7 tennis racquets, ready to rumble. I took their picture and published it in the article I wrote about the protests, hoping their mothers would see.

In our town, each protest brings out new issues. Like a good facial. Digging around in the pours. There are issues. If you are reading this and you are white, if you are very comfortable in your town, I can assure you that there are pours that need to be cleaned out. You'll need to open your ears really a lot if you want to start to know how your neighbors really feel. There's a lot of love out there. You just need to bring your fear down, start smiling and people, and start listening. And reading.


Alright, Here Goes...

My husband asked me how long it took me to write this. I wrote it on June 7, 2020, and it took about 3 days of manifesting while jogging. Writing it took about 2 hours, from start to editing.

My silence started early in my hometown of Cleveland, Ohio. I'm not sure about the exact first time, but the next times codified it. The most memorable time is in middle school - the repeated phrase as we drive anywhere near the Richmond Mall:

"The Richmond Mall. That's where the Black people are now." That was a mystery to me. What were they doing in there? Did they shop different? Were there different things to do? Can I go inside? The mall I went to was the Beachwood Place Mall, and then La Place.

Fast forward 20+ years later, I was back in Cleveland, needing to return an Athleta purchase. Athleta is in the Beachwood Mall. Next answer was: "Oh, Beachwood Place. That's where the Black people are now." Still in my White silence, yet not about to follow this new implied rule of not going into a mall with Black shoppers, I went inside. I had a perfectly normal shopping experience. Black, Indian, White, all kinds of people were inside. And the food court got a makeover and was really cute.

And so begins the exploration of my whiteness, and of my white silence. Because it runs deep. To speak out of silence requires internal, solo digging around in memories and reactions.

Speaking means using words. Very basic words. Words that have come to make white people feel uncomfortable. White people were taught these words were bad, and did not exist anymore. Like the word racism.

If you look at quotes from white people, like Hilary Clinton when her daughter was marrying, you might see something like this: "Over the years so many of the barriers that prevented people from getting married — crossing lines of faith or color or ethnicity — have just disappeared.” Two things here: "color" and "disappeared." The word "color" replaced the word "race," which acknowledges a point of origin. One color alone will not tell you where a person is from. I could be from the United States, or I could be from Germany. How would you know? Until you heard me talk. And of those words I spoke, do I have an accent different from yours? That's your first clue to knowing where I'm from.


Speaking and Words


The first time I spoke was in a friend's Comments, rejecting and correcting her (my white friend) from calling her people (friends and family) white supremacists, and having white privilege. I stuck around, but I denied her. Yet I was curious. Adelaide Lancaster was teaching her white people about racism, white supremacy and white privilege. You may know Adelaide from her days as co-founder of the co-work space In Good Company, in New York City. She is now the co-founder of We Stories, a racial advocate in St. Louis.

This was a couple of years ago. I realized that just saying those words scared me. They were supposed to have disappeared, and because I have black friends, those words were not me. We all were supposed to love each other, and see no color. No difference. Just equality. I studied MLK in elementary school, and closed the chapter. I go to the parades (but have always felt Imposter Syndrome because I don't read the teachings of Martin Luther King...that has changed, I am halfway through my first book, "Why We Can't Wait," and really recommend you read it as a history book, and source of motivation...it's like you're reading real life right now).

But I stuck around Adelaide's social feeds. I saw the books she was recommending. For a while, I thought she was being extreme. Like she was taking white guilt and shrouding herself in these books. Making herself feel better by reading these books that said White Supremacy on them. I judged her. But I was still very curious about what she was discovering and sharing. I silently watched her, read her, and admired her from afar.

Which brings me to my next code of silence I created for myself: word definitions. I did not know these words. These words were for other people to know. Smarter people than me to know. Philosophers to know. "Housing disparity." That was for a person into "social justice" to know about, and take care of. All of these were words that I did not look up. They existed, but were for others. Fascism. White nationalist. I could not describe to you what they meant.


Silence and Repression In Music


Lock this all in with music. Music is a very repressed thing for me. There are albums I'm embarrassed to listen to out loud because I feel like I didn't earn the right to listen and feel. Soulful music. Blues music.

Bonnie Raitt became my first blues musician I openly listened to out loud. Bonnie Raitt as most of my White people knew her is on soundtracks of romantic comedies. "Let's Give 'Em Something To Talk About" in a Julia Roberts movie. But early Bonnie Raitt was blues. The sound and words were very different. She's one of the best slide guitarists. I don't even know what slide guitar means, but I love listening to it.

I was introduced to her by a White surfer dude with super long hair in my first philosophy class in my Ethics In Media major in Charleston, SC. That guy was also in my African Women Writers class, which I took because my private school taught me that I had a disability from learning foreign languages, and didn't let me take Spanish (everyone else did, the private school taught it, I just was a handful who couldn't).

Everyone else in my group went on to succeed in their additional language classes, and some were already bi-lingual in Arabic and Hindi...yet they had been held back from learning Spanish or French. More words I wasn't going to learn and say. So in college, I pursued required "alternative" classes to the required additional language class credits, and got to take African Women Writers. I read, but in silence.

Nina Simone was next. Scared of all record stores, I rarely went into music stores looking for CDs. Imposter Syndrome. One random night, I went into a music store and saw a Nina Simone CD. I picked it up, bought it, listened to it, loved it. I wrote all of my poetry assignments to it during my 5th year of college.

Erykah Badu was after that. I sketched a lot of my chalk assignments from drawing classes to one of her albums. All secretly in my ear buds only. Never on speaker, and never if someone was at my house and I needed to play music. Dave Matthews would be a safer bet (high school - I know - I feel your cringe) or Cowboy Junkies or Nanci Griffith (college).

Lizzo is one of my most recent. Two albums actually. And I've been open about it. It seemed OK with Lizzo, in her "Better In Color" song:
Black, white, ebony
All sound good to me
Two tone recipe
Got good chemistry
J. F. Kennedy's
Kiss hood celebrities
Don't matter to me
'Cause I like everything
You can be my lover
'Cause love looks better in color


Alicia Keys I'm still pretty quiet about. Ironically, when I was tapping into this realization while out running, my ear buds broke. I couldn't hear my music privately and had to put it on speaker. This particular morning the music was the Evita soundtrack (Madonna and Antonio Banderas). I was listening to the album to specifically hear one part of a song that goes slowly and from deep within:

"The actress hasn't learned the lines you'd like to hear. She won't join your clubs; she won't dance in your halls."

Note: The second time she says this phrase in the song (not the first, very different tempo there), which is set to lighter sounding guitar plucking, vs the deep cello during the first time.

I had to play the song out loud, in the park as I ran, and back at home in my shared driveway. Not knowing the real history of Eva Duarte Peron, of Argentina's history, and if the Tim Rice, Andrew Lloyd Webber, and Alan Parker movie was accurate. That was my biggest fear. What am I exposing about myself by listening to this album?

And then I didn't care.

Say His Name

When Ahmaud Arbery's video came out, I had to Google down to find it. I watched it. I saw. It was on Mother's Day, and I heard his mother say his name. She said his name before "Say His Name" became a protest chant. She was simply saying his name because she was talking about how Ahmaud was the baby in the family of her 3 kids. And I couldn't stop researching him. And then Breonna Taylor's news came before me. And still my White family had not watched Ahmaud's story. I had to make one of them watch it, and not tell them what they were about to watch. My family member scolded me for not warning them of the graphic-ness of the video. I didn't care.

And then George Floyd's killing happened. And we all saw that. We saw it so many times. Meanwhile, the White woman Karen in Central Park happened, where she lied to police that a Black man was threatening her. The Black man, Christian Cooper, was not threatening her. He was bird watching, and asked her to put her dog back on the leash. Happens all the time if you walk in Central Park with your dog off-leash. The dogs must be on a leash, for everyone's safety. I walked in Central Park every day with my dog, Gerdy, and people definitely wanted her on a leash if they saw us (we were off-leash a lot). Christian is a board member at New York City Audubon.


Slap In The Face


In response to that racist phone call, I made a comment in my social about "treat others the way you want to be treated." It was a kind and gentle and passive statement. Coming from a place of "tolerance," which perhaps became a word of the 1990s and 2000s to blanket racism. To cloak it and make it invisible. My White girlfriend figuratively slapped me hard across the face in the Comments. She works with domestic abuse survivors, and has been known to throw cold water on statements. And that's what it was. A wake up. Wake up! I needed it.


Permission - The Breakthrough


Then in the socials, the Black people told the White people to speak. Speak! This was my permission. My permission to say out loud the word "racism" and look up "white supremacy" and acknowledge that my white skin and my blond hair protect me. Enable me. Give me a very long head start.

When you start saying the words, if you've never said them before, you don't know what to say or how to say them. What if you say something wrong? And you will. Because you don't know. But you will know. Because you may get verbally roughed up in the Comments. Or in your kitchen. Or in family email threads. Because you're exposing yourself.

But you're going to get up, and read some more, and watch some more, and you're going to say something again because this time, you learned something new from some one or some article. And you might get roughed up again. But this time, you might get roughed up from your own kind. It might be from a White man who's coming after you. But you've been getting stronger, learning fast, red eyes from reading so many different browser windows and paper books. And you're going to get up. And you're going to speak again.

I'm going to keep speaking. Keep reading. Keep watching.
I'll eat when I need to eat.
Sleep when I need to sleep.
Garden when I need to garden.
Sit when I need to sit with my kids.
(Note: this is a style of a beat and a lyric from Erykah Badu when she sings and speaks her song Ye Yo. These are my words, but a rhythm I heard and felt from her.)

Stay Awake

But I'll stay awake. During times of sickness for me now, I faint. When I faint, I don't feel it and my body just falls. I might hit my head. I might injure myself in my unconsciousness. To wake you, someone may take your face and slap it. "Wake up!" they say.

And you wake up. And you look around. And you try to remember where you are.
During childbirth, for my third child, the nerve pain was so bad, I fainted.

The feeling of fainting from pain is this: the pain comes back so bad once you wake, that you close your eyes again, to get lost in the warm darkness behind your eyelids. "Just for a little bit; let me sleep for a little bit," you say to yourself. But your midwife, or your best friend, or your daughter, who swore an oath to protect you no matter what, will get in your face, and scream in your face: "Stay awake, Katie! Stay awake! Don't go!"

And you open your eyes. And you try to stay awake. And you let the tears from the neglect of way deep down inside of you moisten your dry eyes from reading so much and typing so much, and you keep going.

How It Really Feels To Quarantine With Kids As A Business Owner

Here’s how it really feels to quarantine with kids during this COVID-19 pandemic. I’ll start with my fingers. They are tingling as I type this because they have been so cold on my daily early morning jog, before my 3 kids and husband wake up, and are now warming up from my cicrulating blood after my morning run. Before the other joggers and most dog walkers are out. Before any social distancing friend-walks start. A combination of circulation issues from morning coffee making everything cold, and the darn spring air that has cold moisture hanging in it each day, blocking that warm spring breeze feeling.

Every single morning I wake up, I have goals. Behind that goal is the impending sense of doom that it won’t happen. It won’t happen because 3 little kids awake and want to play Xbox; want to authenticate Fortnite on the laptop; want to accept a friend invite to a Zoom chat, and just want to play cars on the floor. All before breakfast.

When I boundary up - which means to say No to them, to let the Xbox and Barbie and the new Fornite drama show where the characters don’t move their mouths but have personalities be on all day. I literally hide from my toddler as he chases me out the door if I run to the car to have silence to have the luxury of completing a thought - I get questioned by my quarantine partner - my husband - who thinks I’m acting strangely (I’ve written about this before in my former newspaper column).

When I - the former primary caregiver when my partner is working (gone, job lost, but that’s normal for him as he’s a film industry person, so this whole unemployment filing thing and sucky website and call-center thing is old hat - I’m glad it’s finally getting an upgrade) - and a small business owner who happens to be working during this pandemic - when I boundary up to work, I feel like I have to defend it.

Each morning, I put my computer in my shed - my new office location - to attempt to write an article or send a newsletter before re-entering the house after my jog - before everyone wakes up and needs instant oatmeal and fluffy scrambled eggs that they may or may not eat - depending on the mood.

However, this spring has been so cold, that I also do a backup location of my car with keys, so that I can turn it on and work in the heat. Trouble is, the only way I can execute this is if I’m really committed emotionally. It’s hard to break through the barrier of “Where have you been?” or “Working in the car?” And to be really committed emotionally means I have to be angry. Being angry is the only way to continue moving forward. Because when I’m nice, I get stepped on and left to have to do this surrounded by 2 TVs that either have kids programming or national news on them, and 1 device that has Baby Shark and Hulk Smash. And legit requests for banana/strawberry smoothies and peeled apples.

The last time I got a big article out, I had Billie Eilish on repeat. Today I have Icona Pop, with “I Love It” kicking my jog into high gear - warming my bones that honestly feel like they are going to crack if I hit a bump the wrong way and I’m not paying 100% attention to catch myself.

As a business owner in the media, this is my time. I write articles. I report on local issues. I advise businesses how to get the word out during a time when the media is consumed with catching up from Yesterday’s News every single day.

As a business owner, I don’t have a boss stressing me out, making me do anything. I am the boss making me do things. And it takes an incredible amount of self-discipline to keep going with those ideas. Especially when my currency is advertising, and I don’t know who to pitch because I know how many industries are hemorrhaging right now.

I don’t know who to charge advertising to, because we all need to make it. I can’t file for unemployment because I have some money coming in. I can apply for a SBA Loan, but that takes research. But I did it, we’ll see what the bank says. I can get my taxes submitted on time, and hope for a refund. I can pitch advertisers like big medical groups or website companies or newsletter companies for advertising, as they presumablly are still in business.

This hustle is nothing new to a business owner. Entrepreneurs are used to risk. It is part of our DNA. We thrive on it. But in a pandemic, in self-isolation, in a place where you can’t hug your friends, it’s really, really a different space. To constantly turn away from your family all day every day to try to stay caught up, and live with my truth that I didn’t get my currency out - articles and newsletter. That’s it. That’s all I have to do. Is write. But writing requires research and homework and waiting for people to get back to you.

And then the window of publishing has passed and you’re onto a new subject. Like, I was doing Medical Mask Makers 2 weeks ago, and it’s still not out. And what is bubbling up now is disappearing local budgets and possible cuts to education and whatever is in a local budget or what may have been trickling down from a county budget.

Plus, battling through doubts when people in positions of authority maybe don’t like hearing from you, or think you pesky, or think you chicken little. Or is that just my fear? Or is it truth. Regardless, I have to push through, and that takes bravery and strength. That I need to summon every. single. day.

Couple that with the home-front when you and your partner get to debate about who gets to turn off 100% and be off duty in order to get this done. It’s thick.

When I think of the thickness of a healthcare worker who is treating COVID-19 patients right now, all of this fizzles and becomes non-important. Floating and feelings of insignfigance happen again, like it’s not important enough to battle through. Appreciate life. Appreciate home. And that’s the psychological cycle that business owners who are working from home may be experiencing on repeat.

Fortunately, my hands are still warm as I type this. Hopefully it makes it to the daylight of being published on the other side of this Squarespace website.

Peace. :)

June's Kid Friendly Column Published In Local Newspaper Highlands Current

190617 Kid Friendly Column Quantum Leaping 1000.jpg

Anyone who is saying local journalism is in trouble is not working hard or smart enough! Local journalism is alive and well because locals want so much to read about what is going on in their towns. That is what the Highlands Current is committed to doing, and what I am committed to doing at A Little Beacon Blog, and is why I said yes authoring a column for my competitor! Kidding. We need as much local news as possible, and I’m honored to be in print.

June’s “Kid Friendly” column is about time - the speeding of time - and the forgotten moments of time when you had a dream or vision, and you didn’t realize that you stepped into that dream and accomplished it. It may look different or be different in some way that you realized - but you got there. What you do from there is a different story. What helps you make more of that story is journaling.

All is this is explored in June’s column, which you can zoom in real far and read here until they post the official version in the online version of the paper. :)

Going For It: Work Friends: My Kids Would Love Your Fundraising For Their School!

Hello Tin Shinglers!

Many entrepreneurs and small business owners work in seeming isolation. We (usually) don’t have work offices to go to that involve a bunch of co-workers. I do work our own office at Tin Shingle, but I’m usually the only one there! LOL Sometimes Kat comes in, and Yvonne and I have tricky schedules with our kids. Shayne is all the way in PA, and I’m still waiting for Ashley to get back from traveling the world building homes for people in need.

So I bring this to you, my Tin Shingle friends. The main fundraiser for my kid’s school has started, and there are only a few days left for us to fundraise. Details are below in this letter that you would have gotten had you been my work buddy or family member:


Hello!

First Day of Spring means a few things around here, including that it's the start of Ruby and Cole's annual school fundraiser! It's actually a giant color "marathon" called the Color-A-Thon around the block of their school, where they get to squirt color powder on themselves. It's a total mess, and really fun.

It's the main fundraising event, even though fundraising opportunities happen all year round in little ways, as spearheaded by the South Avenue PTA. And little ways have made a big difference. With your support, the following has made its way into South Avenue Elementary School, making the learning days so much better for everyone:

  • Purchased new playground equipment - a Climbing Wall and Ten Spin. You'll see pictures of these as Cole, Ruby and I do "Beastmaster Training" this summer when we jog outside and go to South Avenue for some sprints!

  • Funded field trip for 1st graders.

  • Purchased class supplies for several teachers.

  • Sustainable school link with an Ethiopian partner school spearheaded by Mr. Burke (WOW!)

  • Funded 4+ assemblies in 2018-2019 school year.

  • On the books for the rest of the year includes murals for inside and outside (beginning summer of 2019) and a Sensory Walk for indoor corridor.

We love South Avenue so much, and appreciate the learning they give to Ruby and Cole, and the coaching they give for their early life skills. Kindness continues at South Avenue.Thank you for your consideration!

Ruby and Cole are both fundraising, and have set big goals. The entire PTA goal is $8,000, so we have each set $300 (total $600) for our family. We are going for it.

And there are only  FIVE DAYS LEFT! Eeps! Sorry for the last minute notice :) Friday, March 25th is our cutoff.


Donations Can Be Made Online:

Ruby's Donation Page: http://shop.schoolathon.org/index.asp?PID=498913
Cole's Donation Page: http://shop.schoolathon.org/index.asp?PID=498915
(Thank you if you have already donated! Just including you in this email to keep you included.)

THANK YOU!!Katie and David and Charlie (until he's in South also)

Taming The ADD That Is Your Phone - Killing Notifications

taming-the-add-that-is-your-phone-MAIN.png

Ever since I deleted Facebook from my phone this past Spring, I've been thinking about distractions, and how nice it is to not be distracted by all of the inner mumblings of all of the people out there that I have access to in that platform.

Scratch that. Ever since I read the feature piece in Variety magazine last Spring about children and addiction to devices, I've been more aware of how much time I've been staring at my phone. Or of my kids staring at the phone.

Finally, when I was enjoying the latest new feature from Instagram - creating Instastories by picking stickers and writing words in different fonts to be placed onto the image - I was getting constantly interrupted by Text messages and News notifications. So much so, that when they'd pop in at the top of my screen, I'd accidentally click on them because I was already going to click on the Font selection tool in Instastory, or to research more gif stickers of sparkly stars.

Killing the Text and News Notification PopUps Saved Me

And that's when I killed my Notifications for Text and News. Entirely. Not set on Temporary mode, where it blips up there for a few seconds and then disappears rather than waiting until you physically pay attention to it and swipe it away. It's just gone now.

Don't worry - they show up on my Lock screen, and my phone vibrates when a text comes in. Oh yeah - over a decade ago, I silenced all notifications on my desktop and mobile device. If you really want to drive yourself crazy, keep all of the sound alerts on. Someone who texts me for the first time (aka not a text-versation I know I'm in) might need to wait an hour or 15 minutes for me to reply to text if I don't feel it in my purse. And you know what? That's OK! We cannot be available on-demand all the time!

Convenience is getting in the way of our brains. Notifications like this are definitely triggering anyone with a hint of ADD tendencies to not focus or stay in their creative zone of a thought to complete a task with any amount of satisfaction. Want to know why you're never done in Facebook? Because there are constantly new notifications popping up in there telling you about who said what and which event they are going to.

Turn it all of, and Facebook will start emailing you about it, even though you've unsubscribed from that new type email marketing they just created.  Literally yesterday I got an email from Facebook: "Katie: Did you know that Susie just commented on Abby's post?" I've unsubscribed from this type of new email notification several times, to obviously no avail.

Help Yourself Market Better

You can be a great marketer in this age of distractions, but relying on tech companies to solve your problems of distraction won't work. They designed the distractions. If they design more tools to curb the distractions, you can see how that doesn't work. So. Turn them off.

It's nice of Apple's CEO, Tim Cook, to speak out as a PSA about the over-use of devices, how people are using the device they produce way more than they think they are (how can they not? it's a phone, a computer, a camera, a mailbox, a video game, a TV remote) while Cook was on a media tour promoting Apple's new feature, Screen Time, that tracks everything you do on the phone, including when you physically pick it up (no thanks!). As tech reporter Seth Fiegerman put it in his article for CNN Tech: "Welcome to 2018, when tech companies hold major press events to introduce innovative ways to use their products less."

Remember a time when you just had a phone. A land line, that might have been mounted to your kitchen wall. What did you do when you weren't on the phone? You took pictures outside with your camera. You drew. You kicked a soccer ball with your foot instead of flicking it across the screen with a random person maybe you are connected to in a soccer app.

Your brain will thank you. You will stay informed. You will still be able to check the news headlines, or see them on your "Lock" screen when your phone is sitting idle next to you at all times. You'll just be calmer, less frazzled, and you may complete a task. With satisfaction.

The Takeaway for Marketers - Headlines Are More Important Than Ever

If you remove several touch-points for notifications, you'll rely more than ever on short-form writing. The headline for a news story. The subject line in the email. Don't worry - this doesn't mean we are reading less. In fact, we may start reading more because we aren't getting interrupted. But - the trigger to get us into an article will be the headline, tweet, or email subject line.

Tin Shingle has a Training TuneUp for that. It's called "The Art of the Subject Line" and you'll want to follow the guidance presented in order to write spot-on email subjects that keep your open rates high, and your audience keeping up with what your business is doing.

The Art of the Email Subject Line

The most important part of your entire e-newsletter is the subject line. How you write the subject line will dictate the chances of your subscribers opening the newsletter you worked so hard on. In this Training TuneUp, find out what kind of subject lines worked from real-life examples, and why. There is a method to the madness, and when done right, your sales could increase with the subject line alone.