Just So Ya Know...

Growing Your Business And Getting PR Just By Naming Your Business

As I claim my shed as my studio office for here and Katie James, Inc. projects (and I mean really claim, more so than in before at the start of the pandemic), it occurs to me as I hang my Katie James tin shingle made by the artist Tin Fish in Maine, that this sign is where Tin Shingle got its name.

Back when Sabina and I had to rename our company because a big magazine who is all about entrepreneurship came after us when our name was ‘Preneur (it’s not your fault, @heyfeifer it’s corporate). That cease and disuse letter was the best thing to happen to us, because it made us rethink and commit to what we really offered creators.

Business owners are creators. It’s a more fun word to say sometimes than “business owner.” We realized we are really only about getting the word out. Yes, we taught how to do that in different ways: PR, Website Design and Content, and Social. But that education plus our special sauce of empowerment was what made Tin Shingle what it is.

Sabina and I each went on our own now, and you can see Tin Shingle’s latest video TuneUp about that back in our Member Center on the Tin Shingle website. But that’s the story of how this sign I had made for my fist, core, and namesake business, Katie James, Inc., influenced this, my second business, Tin Shingle. Both my children.

Ok. Carry on! Let’s get some PR and grow your business. Join Tin Shingle today to get into the groove! >

New Media Contact: A Writer At Morning Brew

Sketch for Morning Brew of Jamie Wilde

Sketch for Morning Brew of Jamie Wilde

Jamie Wilde has been writing for Morning Brew since February of 2021. Prior to that, Wilde was the Editorial Coordinator for Morning Brew from October 2019 - February 2021. She has also worked for YPulse, Los Angeles Confidential magazine, hollyscoop.com, and The Hollywood Reporter.

Morning Brew is a daily email newsletter covering the latest news from Wall St. to Silicon Valley. It costs nothing to use and it’s quite entertaining! Each morning email has a recap of the stock market, a few short briefs on the most important business news of the day, and a little bit of lifestyle content.

Jamie Wilde is “always looking for a new opportunity to learn about other perspectives and where her personal experience can add something meaningful to the conversation.” Her interests include Art, Bitcoin, Cryptocurrency, Shopping, Video Games, Media, weather, Crypto, Technology, apps, diversity, Inclusion, Entertainment.

Find Jamie Wilde in TIn Shingle’s Media Contact Database along with many others!

Skim Through Tin Shingle's Media Contacts Database

Tin Shingle's Media Contact Database makes your research a little easier. It’s easy! Log into your member account at Tin Shingle, and go to the Media Contact Idea Center. From there, you'd see a box that says "Areas of Interest," and you'd start typing LA or Los Angeles. A list of suggestions would begin coming up. Done! See how to search for media contacts HERE.

Tin Shinglers with the Media Kit Membership get access to any and all Media Contacts. Apply for Tin Shingle membership today to get access!

Get Ideas

Need ideas of why to pitch a specific magazine? Start a conversation in Tin Shingle's Pitch Whisperer. Or tune in every other Wednesday to our members-only group consulting session, Pitch Whisperer TuneUp.

You can also get private, one-on-one help through Private Training.

Tin Shinglers with the Media Kit Membership get access to any and all Media Contacts. Apply for Tin Shingle membership today to get access!

You can also get private, one-on-one help through Private Training.

[PR] TuneUp: How To Pitch For 2021 Valentine’s Day Gift Guides - Starting In October/November 2020

It's that time of year! A monthly series where we start a new month and plan ahead for what we are pitching! October is a special month because...it's your time to begin pitching Valentine's Day. Oh yes. If you missed your chance last year, and found Tin Shingle when you were Googling "how to pitch valentine's day gift guides," and discovered that the time is not January, but is October, then this is your time to shine!

In this TuneUp, we went over ideas for national print magazines (6 months ahead), local (2-3 months ahead) and trending news stories right now.

Plus, we had a special Motivation Minute, that we're slowing down to a slow jam.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.



My White Silence - A Coming Out

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I first wrote this "essay" for my Facebook people. I put essay in quotations because I'm not sure what it's called, other than a really long Facebook message. Originally, it was intended only for my Facebook people, which is private. I wasn't sure I'd gain the courage to publish it outside of there. However, the courage is coming because the original content has stopped here at Tin Shingle, and this may be part of why. Because I need to share my truth, and then continue on.

Most of my original content is still public, but in Tin Shingle's Instagram. And if you know anything about Tin Shingle, you know that I encourage you strongly to put messaging in Instagram, but also at your own blog/website so that it lives on in a bigger and is viewed by more people.

With this publishing, I may lose some of you as subscribers and followers of Tin Shingle. I understand that, and am OK with that. We are all on a journey of finding fairness and happiness, and you do what you need to do. During this time of racial revelations, it is clear that companies cannot be silent. That's always the debate - does a company take a political stance? The revolution that is happening now is not political. It is human. Companies can't not take a stand. So I'll publish my own revelation here, for you, knowing that you might throw tomatoes at it. Knowing that you might cringe. Knowing that I might be saying the wrong thing.

In my other life as a local publisher and reporter for the local online newspaper, A Little Beacon Blog, I have attended 4 protests. As a reporter. I carried no sign. I chanted many chants. I felt the vulnerability of "Hands Up, Don't Shoot" as I held my hands up while walking, and kneeling on the pavement for those 8 minutes and 46 seconds.

As a reporter, it has gotten me out of the house to attend the protests, which usually end in a listening session open-mic in an outdoor park. Had I not had this role - local reporter - I probably would not have gone. As with most things job-related for me, there is resistance from my family when I leave the house. Could be a book club I hosted, a pop-up shop, and now a protest march. But the professional job gets me out the door, and I push through after I make them food (because that's the real issue, right? Mom is leaving and won't make me a grilled cheese!).

For those of you who are curious about the protests, I encourage you to go. I was afraid the first time. I didn't know the organizers. I didn't bring my kids. Once I got there, the only rabble-rousers I saw were 3 white high school kids carrying 7 tennis racquets, ready to rumble. I took their picture and published it in the article I wrote about the protests, hoping their mothers would see.

In our town, each protest brings out new issues. Like a good facial. Digging around in the pours. There are issues. If you are reading this and you are white, if you are very comfortable in your town, I can assure you that there are pours that need to be cleaned out. You'll need to open your ears really a lot if you want to start to know how your neighbors really feel. There's a lot of love out there. You just need to bring your fear down, start smiling and people, and start listening. And reading.


Alright, Here Goes...

My husband asked me how long it took me to write this. I wrote it on June 7, 2020, and it took about 3 days of manifesting while jogging. Writing it took about 2 hours, from start to editing.

My silence started early in my hometown of Cleveland, Ohio. I'm not sure about the exact first time, but the next times codified it. The most memorable time is in middle school - the repeated phrase as we drive anywhere near the Richmond Mall:

"The Richmond Mall. That's where the Black people are now." That was a mystery to me. What were they doing in there? Did they shop different? Were there different things to do? Can I go inside? The mall I went to was the Beachwood Place Mall, and then La Place.

Fast forward 20+ years later, I was back in Cleveland, needing to return an Athleta purchase. Athleta is in the Beachwood Mall. Next answer was: "Oh, Beachwood Place. That's where the Black people are now." Still in my White silence, yet not about to follow this new implied rule of not going into a mall with Black shoppers, I went inside. I had a perfectly normal shopping experience. Black, Indian, White, all kinds of people were inside. And the food court got a makeover and was really cute.

And so begins the exploration of my whiteness, and of my white silence. Because it runs deep. To speak out of silence requires internal, solo digging around in memories and reactions.

Speaking means using words. Very basic words. Words that have come to make white people feel uncomfortable. White people were taught these words were bad, and did not exist anymore. Like the word racism.

If you look at quotes from white people, like Hilary Clinton when her daughter was marrying, you might see something like this: "Over the years so many of the barriers that prevented people from getting married — crossing lines of faith or color or ethnicity — have just disappeared.” Two things here: "color" and "disappeared." The word "color" replaced the word "race," which acknowledges a point of origin. One color alone will not tell you where a person is from. I could be from the United States, or I could be from Germany. How would you know? Until you heard me talk. And of those words I spoke, do I have an accent different from yours? That's your first clue to knowing where I'm from.


Speaking and Words


The first time I spoke was in a friend's Comments, rejecting and correcting her (my white friend) from calling her people (friends and family) white supremacists, and having white privilege. I stuck around, but I denied her. Yet I was curious. Adelaide Lancaster was teaching her white people about racism, white supremacy and white privilege. You may know Adelaide from her days as co-founder of the co-work space In Good Company, in New York City. She is now the co-founder of We Stories, a racial advocate in St. Louis.

This was a couple of years ago. I realized that just saying those words scared me. They were supposed to have disappeared, and because I have black friends, those words were not me. We all were supposed to love each other, and see no color. No difference. Just equality. I studied MLK in elementary school, and closed the chapter. I go to the parades (but have always felt Imposter Syndrome because I don't read the teachings of Martin Luther King...that has changed, I am halfway through my first book, "Why We Can't Wait," and really recommend you read it as a history book, and source of motivation...it's like you're reading real life right now).

But I stuck around Adelaide's social feeds. I saw the books she was recommending. For a while, I thought she was being extreme. Like she was taking white guilt and shrouding herself in these books. Making herself feel better by reading these books that said White Supremacy on them. I judged her. But I was still very curious about what she was discovering and sharing. I silently watched her, read her, and admired her from afar.

Which brings me to my next code of silence I created for myself: word definitions. I did not know these words. These words were for other people to know. Smarter people than me to know. Philosophers to know. "Housing disparity." That was for a person into "social justice" to know about, and take care of. All of these were words that I did not look up. They existed, but were for others. Fascism. White nationalist. I could not describe to you what they meant.


Silence and Repression In Music


Lock this all in with music. Music is a very repressed thing for me. There are albums I'm embarrassed to listen to out loud because I feel like I didn't earn the right to listen and feel. Soulful music. Blues music.

Bonnie Raitt became my first blues musician I openly listened to out loud. Bonnie Raitt as most of my White people knew her is on soundtracks of romantic comedies. "Let's Give 'Em Something To Talk About" in a Julia Roberts movie. But early Bonnie Raitt was blues. The sound and words were very different. She's one of the best slide guitarists. I don't even know what slide guitar means, but I love listening to it.

I was introduced to her by a White surfer dude with super long hair in my first philosophy class in my Ethics In Media major in Charleston, SC. That guy was also in my African Women Writers class, which I took because my private school taught me that I had a disability from learning foreign languages, and didn't let me take Spanish (everyone else did, the private school taught it, I just was a handful who couldn't).

Everyone else in my group went on to succeed in their additional language classes, and some were already bi-lingual in Arabic and Hindi...yet they had been held back from learning Spanish or French. More words I wasn't going to learn and say. So in college, I pursued required "alternative" classes to the required additional language class credits, and got to take African Women Writers. I read, but in silence.

Nina Simone was next. Scared of all record stores, I rarely went into music stores looking for CDs. Imposter Syndrome. One random night, I went into a music store and saw a Nina Simone CD. I picked it up, bought it, listened to it, loved it. I wrote all of my poetry assignments to it during my 5th year of college.

Erykah Badu was after that. I sketched a lot of my chalk assignments from drawing classes to one of her albums. All secretly in my ear buds only. Never on speaker, and never if someone was at my house and I needed to play music. Dave Matthews would be a safer bet (high school - I know - I feel your cringe) or Cowboy Junkies or Nanci Griffith (college).

Lizzo is one of my most recent. Two albums actually. And I've been open about it. It seemed OK with Lizzo, in her "Better In Color" song:
Black, white, ebony
All sound good to me
Two tone recipe
Got good chemistry
J. F. Kennedy's
Kiss hood celebrities
Don't matter to me
'Cause I like everything
You can be my lover
'Cause love looks better in color


Alicia Keys I'm still pretty quiet about. Ironically, when I was tapping into this realization while out running, my ear buds broke. I couldn't hear my music privately and had to put it on speaker. This particular morning the music was the Evita soundtrack (Madonna and Antonio Banderas). I was listening to the album to specifically hear one part of a song that goes slowly and from deep within:

"The actress hasn't learned the lines you'd like to hear. She won't join your clubs; she won't dance in your halls."

Note: The second time she says this phrase in the song (not the first, very different tempo there), which is set to lighter sounding guitar plucking, vs the deep cello during the first time.

I had to play the song out loud, in the park as I ran, and back at home in my shared driveway. Not knowing the real history of Eva Duarte Peron, of Argentina's history, and if the Tim Rice, Andrew Lloyd Webber, and Alan Parker movie was accurate. That was my biggest fear. What am I exposing about myself by listening to this album?

And then I didn't care.

Say His Name

When Ahmaud Arbery's video came out, I had to Google down to find it. I watched it. I saw. It was on Mother's Day, and I heard his mother say his name. She said his name before "Say His Name" became a protest chant. She was simply saying his name because she was talking about how Ahmaud was the baby in the family of her 3 kids. And I couldn't stop researching him. And then Breonna Taylor's news came before me. And still my White family had not watched Ahmaud's story. I had to make one of them watch it, and not tell them what they were about to watch. My family member scolded me for not warning them of the graphic-ness of the video. I didn't care.

And then George Floyd's killing happened. And we all saw that. We saw it so many times. Meanwhile, the White woman Karen in Central Park happened, where she lied to police that a Black man was threatening her. The Black man, Christian Cooper, was not threatening her. He was bird watching, and asked her to put her dog back on the leash. Happens all the time if you walk in Central Park with your dog off-leash. The dogs must be on a leash, for everyone's safety. I walked in Central Park every day with my dog, Gerdy, and people definitely wanted her on a leash if they saw us (we were off-leash a lot). Christian is a board member at New York City Audubon.


Slap In The Face


In response to that racist phone call, I made a comment in my social about "treat others the way you want to be treated." It was a kind and gentle and passive statement. Coming from a place of "tolerance," which perhaps became a word of the 1990s and 2000s to blanket racism. To cloak it and make it invisible. My White girlfriend figuratively slapped me hard across the face in the Comments. She works with domestic abuse survivors, and has been known to throw cold water on statements. And that's what it was. A wake up. Wake up! I needed it.


Permission - The Breakthrough


Then in the socials, the Black people told the White people to speak. Speak! This was my permission. My permission to say out loud the word "racism" and look up "white supremacy" and acknowledge that my white skin and my blond hair protect me. Enable me. Give me a very long head start.

When you start saying the words, if you've never said them before, you don't know what to say or how to say them. What if you say something wrong? And you will. Because you don't know. But you will know. Because you may get verbally roughed up in the Comments. Or in your kitchen. Or in family email threads. Because you're exposing yourself.

But you're going to get up, and read some more, and watch some more, and you're going to say something again because this time, you learned something new from some one or some article. And you might get roughed up again. But this time, you might get roughed up from your own kind. It might be from a White man who's coming after you. But you've been getting stronger, learning fast, red eyes from reading so many different browser windows and paper books. And you're going to get up. And you're going to speak again.

I'm going to keep speaking. Keep reading. Keep watching.
I'll eat when I need to eat.
Sleep when I need to sleep.
Garden when I need to garden.
Sit when I need to sit with my kids.
(Note: this is a style of a beat and a lyric from Erykah Badu when she sings and speaks her song Ye Yo. These are my words, but a rhythm I heard and felt from her.)

Stay Awake

But I'll stay awake. During times of sickness for me now, I faint. When I faint, I don't feel it and my body just falls. I might hit my head. I might injure myself in my unconsciousness. To wake you, someone may take your face and slap it. "Wake up!" they say.

And you wake up. And you look around. And you try to remember where you are.
During childbirth, for my third child, the nerve pain was so bad, I fainted.

The feeling of fainting from pain is this: the pain comes back so bad once you wake, that you close your eyes again, to get lost in the warm darkness behind your eyelids. "Just for a little bit; let me sleep for a little bit," you say to yourself. But your midwife, or your best friend, or your daughter, who swore an oath to protect you no matter what, will get in your face, and scream in your face: "Stay awake, Katie! Stay awake! Don't go!"

And you open your eyes. And you try to stay awake. And you let the tears from the neglect of way deep down inside of you moisten your dry eyes from reading so much and typing so much, and you keep going.

"I Did My Best, And My Best Is Good Enough." - Hannah Beachler's Message For Everyone

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Oscars Come At The Perfect Time

Just when we're in the doldrums of winter, the Oscars come at the perfect time to deliver inspiring messages from the acceptance speeches.

Just when you think you're not doing enough (meanwhile you've been doing just about very everything you could be doing within your structure of time), remember the words of Hannah Beachler, the first African-American to be nominated for - and win - Best Production Design. Hannah won the Oscar for Best Production Design for "Black Panther." In her acceptance speech, Hannah quoted advice she was given from “a very wise woman” that keeps her moving forward:

"I did my best, and my best is good enough."

Kids in elementary school are taught this in school, and it's one of the healthiest messages to hear. Hannah is proof that it works. Your best will look different than everyone else's. That is good enough, and will reward you.

******

Do you need support to keep you going as you work so hard to get the word out? Tin Shingle has a built-in community to be there for you. Tap in at our entry-level of membership with Community. If you need more focused time, you can always hire us as your personal trainer to get you moving and grooving in the right direction.

Goo.gl URL Shorterner Stops Serving - 2 Big Impacts for Small Businesses

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Wait...what? Goo.gl stopped working? Stopped URL shortening?

Yes. Sort of. For Normal People. For developers and large companies, Google has Firebase Dynamic Links as the new option. Ever since March 30, 2018, you couldn't use goo.gl anymore to create a shortened URL. What is a shortened URL? It's when you take a really long link, like this one:

https://members.tinshingle.com/articles/ask-the-experts/once-i-have-my-product-ready-when-can-i-start-contacting

And turn it into something that looks like this: goo.gl/39487sf . You would do this to share a shorter, easier link in social media or an email so that people don't get overwhelmed with looking at a really long link, and to fit with tight character (aka letter) restrictions at places like Twitter, which mandate that you write in 140 characters or less. Or they used to, and now that policy has shifted and more characters are allowed. You would also do this to get tracking data on how many people clicked on that link.

According to Google:

 

Starting March 30, 2018, we will be turning down support for goo.gl URL shortener. From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when we will discontinue goo.gl. Previously created links will continue to redirect to their intended destination.

 

Translation into Normal Person: Google will stop shortening URLs, unless you use their new API. Goo.gle provided analytics to show you how many people clicked on your shortened link, and that will only be available to you for a year from now - via a download of an Excel document. No longer with an easy to read webpage in a Goo.gl interface be available to you.

Further details were provided on Goo.gl's blog, where they revealed that really they are continuing to develop URL shortening technology - probably on steroids - but only for API use. API (Application Programming Interface) is basically a connection between a fancy tool like the future goo.gl aka Firebase, and a website run by a business owner.

Setting up or working with an API is no easy feat and requires investment into relationships with knowledgeable programmers to get this done for you. Tin Shingle uses a few APIs for certain things. We won't for goo.gl because we didn't rely on this tracking data, but here's what this means for you:

Reminder That Free 3rd Party Tools May Stop Working

When you use a mega-awesome tool for free, this comes with a risk. The risk is that the tool will stop working. Or disappear overnight. Or disappear in 1 month with a heads-up announcement before it implodes. We have seen this with other tools that just...stop working. One such was a Cloud storage service. I already forget the name, but one day, users of it got an email saying that in one month, all data would be gone because Facebook bought it, and that's a wrap. #soannoying That's when I moved to Dropbox and happily pay them to store my data. Check out these search results to see how many cloud storage companies this happened to.

Tech Companies Looking to Profit May Benefit From the End of Free, Simple Goo.gl

This is a mystery to me - the Unicorn tech companies who create big, beautiful things, but don't make money. Rather, they make investor infusion cash, but not actual money from their business models working. This is curious to me because the free model can obscure pricing for those companies that do provide the service, and do it based on monies they actually earn from customers, not VC or angel investors.

Bit.ly is a URL shortening company that does charge for the service of shortening URLs, and does offer it for free. Bit.ly has created a beautiful website that is easy to use, as opposed to Google's (now known as Alphabet) which usually lack a beautifully designed interface because developers are kings in those parts. Not to knock a developer, but a developer focuses on data and just making sure the data is available to people, and a designer transforms that data - often cutting it out - so that a Normal Person can use it without getting overwhelmed.

Looks like many people are headed over to Bit.ly from Goo.gl, as Bit.ly has set up a pop-up box for it in their lower right corner of their website.

Bit.ly's been hard at work educating their customers and future customers with helpful marketing webinars, and other resources. Hopefully this new development of a free service being taken off the market works in their favor!

New Editorial Calendars in Tin Shingle's PR Member Center

Tin Shingle's PR Member Center has article idea leads from over 70 magazine titlesat your fingertips. What are editors and writers looking to feature right now? Editorial Calendars from the magazines themselves give you a general idea of where magazines are in their cycles. Get insight from the following new titles added to our Editorial Calendar Collection:

  • Brides
  • Chicago 
  • Cooking Light
  • Entrepreneur
  • Entrepreneur's Startups
  • Outside
  • Oxygen

HOT TIP: YOUR BUSINESS CAN GET FEATURED IN THESE MAGAZINES

Guess what? Magazines want to feature cool things and smart people.


That means YOU.


SNEAK PEEK INTO TIMING


RIGHT NOW:

  1. Cooking Light
    The New Icons of Summer. July 4th.
    Deadline: April 23
  2. Entrepreneur
    A Series Dedicated to Mindfulness. Sleep Challenge (for Sleep Month)
    Deadline: May 22
  3. Outside
    Perfect Summer. Best Beaches & Guide to Summer Fun, Mountain Bikes, Trail Running Shoes, Packs, Style Feature.
    Deadline: March 23rd

Grab an All-Access Pass to Tin Shingle's Membership PR Center. You'll instantly have 70 magazine titles at your fingertips, with 3-5 themes for each month. That's roughly 300 different ideas that magazines are actually looking for right now and next month.

Make your own luck!

Watch Out For Spam Email Posing as Squarespace, MailChimp and Stripe

Do the screenshots of emails below look familiar? If you have a Squarespace account or use MailChimp, they might. Hopefully you didn't click on them, because they are totally fake and are phishing for personal information from you that could take down your website and cripple your business.

Screenshot of a fake spam email posing as Squarespace.

Screenshot of a fake spam email posing as Squarespace.

Screenshot of a fake spam email posing as Stripe.

Screenshot of a fake spam email posing as Stripe.

Fake email that is very well designed to look like its really from these companies has infiltrated the brands of Squarespace, MailChimp and Stripe. Those companies aren't sending the fake email. In fact, they have nothing to do with it. Posers are ripping off the designs of typical Squarespace, MailChimp, and Stripe emails usually sent to customers. Their purpose is to scare customers into thinking something is wrong with their accounts, and then click on a link to fix it.

In the picture on the right  is a fake email from Stripe, a payment processor similar to PayPal or Authorize.net, telling me of a recent sale for $104 - which never happened - this is fake. Don't be fooled by sudden emails of fake cash money into your account!

Can Fake Email - Spam - Hurt Me?

Yes. If you click on a link, you may be logging into a fake website which would give bad guys your login information, which they can then take and mess with your stuff. Translation: insert bad pictures, take your website offline, etc.

Aren't Fake Emails Only From Banks?

Fake, spam, or phishing emails, used to be somewhat limited to banks. A typical fake-out would be that you were emailed by Chase or PayPal with some notification telling you that you needed to click the links in the email in order to verify your account. You would do that, and BAM, you had just given your safely guarded information to bad guys.

When you click the links in that email, and/or if you enter in any username or password information onto the other end (although just clicking alone could yield some information you didn't know you were handing over), you are giving thieves the keys to your house, and they will use those keys to set traps to steal your personal information, and ransack the place.

What Does It Look Like When Bad Guys Hack My Website?

This comes in many forms. Your website could either:

  • Disappear.
  • Speak in German - as in, the content that was in English has been replaced with German or another language and you have no idea what it says.
  • Display a page of links that lead to further bad things.

A Website Take-Down Happened To This Unsuspecting Business Owner

In addition to my role at Tin Shingle, I also run a digital design agency,  InHouse Design Media that works a lot with Squarespace websites. I had checked on one of our clients this week, and her beautiful website wasn't there. Instead, was a list of links for WellsFargo and CGI stuff.

There is no official Internet Police, so when break-ins happen, there isn't anyone to turn to. You want to have friends who know about technology and websites. Action to fix break-ins needs to be swift. This is when it really helps to have friends in Tech. I'd emailed Squarespace, but more than a few hours passed before they responded. So I emailed my friend and co-worker Marilyn at Ink and Coffee, who is also a customer support expert for a major blogging platform. She tipped me off to follow the domain settings: "Usually when the mapping is messed up, it will disrupt the stylesheet and prevent the design from loading."

Simple Hosting Paid Off

True to form, that's what was happening. Part of why I like using Squarespace so much is because they make everything very simple for a very simple user who wants a lot of autonomy running their website, but doesn't necessarily know how it all works under the hood. It's for someone who just wants to click on something, and have it work the way they envision. That is how this website was saved. We were able to easily click on a link for Default Squarespace settings, and restore.

In the case of this client, we were able to recover the website using the following steps:

  1. Have the client change their username right away.
  2. Go to the Domain Settings in Squarespace, and undo the Custom Domain Settings that the bad guy put in there. The settings were reverted back to Squarespace Default Settings, and all was restored. Phew!

 

Moral Of The Story Is...

Don't click on anything in your email. Go to the website that you need to, and navigate from there. Read this article from Squarespace titled "I received a suspicious email. Is it from Squarespace?"

Below are screenshots of emails I got this year from fake posers impersonating Squarespace, and MailChimp. Delete them!

Screenshot of a fake spam email posing as Squarespace.

Screenshot of a fake spam email posing as Squarespace.

Screenshot of a fake spam email posing as Squarespace.

Screenshot of a fake spam email posing as Squarespace.

mailchimp spam 1.jpeg

Screenshot of a fake spam email from MailChimp.