The Marketplace

Hipknoties seeks to help every woman show her closet whose boss with its line of one-size-fits-all, convertible garments. Eliminating the problem: “I have nothing to wear!” creator, Sarah Yonover believes every woman should own a Hipknoties as a wardrobe staple.  Whether you’re a mom of three, a jet-setting gal on the go, or happily retired, Hipknoties fits seamlessly into any wardrobe, trans-forming from scarf to wrap, to beach cover-up, to dress, top, skirt, vest and more with a simple switch of the patent-pending Hipknoties bands. 

Relevant and innovative, Hipknoties fills a wardrobe void most women didn’t even know existed as they spend each day fighting with their clothing, trying to make their bodies fit into pre-made garments. Every woman’s figure is unique, so why do we all succumb to the hassle and occasionally torturous experience of trying to make our unique frame fit into pre-made clothing? The Hipknoties philosophy is simple; every woman should have the ability to control how she looks and feels in her clothing. Each Hipknoties comes with a printed “user guide,” (accessible via the Hipknoties app and website), that provides multiple ideas for wear. However, the beauty of a Hipknoties is that the wearer is in control of the type of garment she creates and how it fits her style and shape. Convertible clothing shouldn’t be synonymous with complicated. It’s time to simplify your life and your wardrobe with Hipknoties!

Endorsed by Susanna Negovan, Editor in Chief Chicago Sun Times Splash and Wendi Cassuto, Associate Publisher Conde Nast Traveler,  Hipknoties is a fashion revolution for the savvy modern women.