How to Pitch Your Business, Brand or Story to Good Morning America Producers

How to pitch and get press on Good Morning America (GMA)Getting your brand featured on Good Morning America or any national morning show can be a game-changer for your business. If your business hasn't been featured on Good Morning America yet, consider also pitching your local morning shows to build your press portfolio and validate your brand.

Here's a secret: You don't need to be a publicist or a PR professional to do it. In fact, Hope Lawrence, member of Tin Shingle and founder of  Hudson Henry Baking Co., pitched her Good News Granola product and got her business featured on the Today Show after using the buzz-building tools in her  Tin Shingle membership.

When pitching a major TV news show like Good Morning America, you must do so carefully and smartly. Let's cover the major Do's and Don'ts of pitching a major morning show like this one:
 

Do! Make a cold call to the Good Morning America (GMA) studios news desk and ask for the name and any contact information you can get of the producers who handle the area you are pitching: books, business, politics, money, health, sex – you name it! 
Be sure you get the correct spelling, as well as their email address and if possible, a phone number.  If they will not give you the phone number, you can at the very least get the Good Morning America mailing address and the correct contact that you should be pitching.
SEE ALSO: [Class] Secrets for Getting on National & Local Morning Shows
 
Do! Send your material and a brief and concise pitch letter or email to the producer, along with all appropriate contact information. 
Be sure to paint a picture as to why their viewers may be interested in your story or product.  Be sure to mention your ability to employ visuals into your segment that will make it more appealing as a televised story.
SEE ALSO: How to Pitch the Media
 
Do! Be sure you have all the elements of your pitch organized before you send it out to the producers. 
Morning shows work fast and they will not want to wait around for you to get organized if and when they reach out to you.
SEE ALSO: How to Create an Effective Media Kit
 
Do! Write out what you are going to say before you pitch and rehearse it. 
Keep talking points and important information in front of you just in case you forget what you want to say in the heat of the moment.  When on the phone, be enthusiastic, keep it short, and remember that there is a fine line between pitching and being pushy.
SEE ALSO: [Class] How to Write the Perfect Pitch to Land Amazing Press
 
Do! Wait about a week and then call back. 
You might get lucky and someone will answer, either a producer or their assistant/intern.  If no one answers keep trying, and note that a voice message will do nothing for you unless you are Tom Cruise or Sharon Stone so just hang up and call again another time.

Don't! Be discouraged easily. 
You may be told you are on file, or to call back in a month, or even six weeks.  Don’t give up, and in the mean time call a few local news or talk shows and build a reel of your appearances on those shows to show a national news program that you can handle the television environment.
 
Don't! Call Good Morning America before 1pm EST.
The show gets off the air at 9am. From 9-10am, the producers are too stressed out to talk to you.  From 10-11am there is a meeting to discuss the story ideas and talk about the following day, and from 11-12pm writers and producers are busy with calls and mail.   At noon people are having lunch, and then by 1 pm they will have more time to deal with your requests.
 
Don't! Forget that producers are sometimes rushed, angry, tired, and impatient, so be kind. 
When calling, be sure to ask them if it’s a good time to for them to talk.  Courtesy is appreciated.
 
Don't! Become a pest.
Once a producer says “sorry, not for us”, you’re out. You are free to go to the Today Show or Fox and Friends or any other outlet, but leave the producers who said no alone.
 
Don't! Waste your time and money sending stuff to the on-air talent or executive producers. 
They’ll never see it and it will not change anyone else’s minds.  A good story is what sells.
SEE ALSO: How to Send Sampes to the Media
 
Don't! Forget that producers don’t enjoy saying “no” to people
They understand how valuable a television appearance can be to someone trying to make it.  That said, please don’t beg or cry (as many people have actually done) as it doesn’t make things any easier.

Knowing how to pitch the media is a major step to securing press for your brand. At Tin Shingle, we empower small businesses, experts and young and established brands to make this happen through our unique membership program. Once you unlock membership, you can have instant access to Media Contacts at major magazines, Editorial Calendars, select PR Leads, an all-access pass to all classes in our .EDU Education Program, a connection to a trusted community of other businesses who are going through what you are experiencing as you grow your brand. Click here to learn more about membership with Tin Shingle.

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About Sabina Hitchen

Sabina Hitchen is a founding partner of Tin Shingle, a small business evangelist and a regular media expert. Among the many hats she wears are designing the Tin Shingle education curriculum and directing the public relations team..

To hear Sabina teach over your computer listen to our audio classes here.
Find her on Twitter here, Facebook here and Instagram here.


View all articles by Sabina Hitchen

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