How Can My Lifestyle Brand Handle the "Under $25, Under $50" etc. Requests We Get When We Don't Rely on Lower Priced Overseas Production?
After seeing so many “Under $100”,“Under $50” or even “Under $25” editorial requests coming from magazines and blogs lately, many of our clients have ask us how to compete with some companies making large quantities overseas . Like many small businesses, they often make their products themselves or outsource to talented, fair-wage artisans all over the world.
The key is to be able to compete, but there is a fine line- when reducing prices, you don’t want to simultaneously reduce your brand profile. If you can offer, smaller lifestyle items and products that complement your line you can solve this problem much more easily. For instance, if you work in accessories you could create a collection of small leather goods like wallets, luggage tags or iPad cases. If you work in jewelry you could sell simple jewelry like small earring studs, a great way to segue into a lower price point.
We always recommend having several pieces of a the collection under $500 with options under $250, $100 and $50 to accommodate all budgets and remain high-end yet affordable!
About Liz Anthony
Liz Anthony - Founder & President of Mariposa Communications
A native of Canada, Liz moved to New York City to pursue a career in fashion public relations. She got her start in the corporate public relations department of a major American fashion brand, where she oversaw regional press and events. In time, Liz segued into the agency world, moving to a boutique firm and specializing in luxury accessories. In 2009, with her passion, talent, and eye for irresistibly chic and stylish designs, Liz set out on her own. She founded Mariposa Communications to provide unparalleled PR services to a range of clients and designers, whether established or on the rise.
View all articles by Liz Anthony
More "Ask The Expert" Articles
- Online Classes
Motivation, education, and strategization of how to get the word out about your business. And words of encouragement because what you're building is big!