The Tin Shingle Blog - #Facebook
Facebook is committed to enhancing the social experience online, which is currently helping many local businesses. Therefore, they have teamed up with partner websites like Pandora, Yelp and Microsoft Docs to share what you are doing on those websites with your friends on Facebook. They call this "Instant Personalization". When Facebook rolled this out, they automatically included your account to be accepting of this, so have set your account to an "opt-in" mode.
Facebook explains that in order to share this information, you would need to click on a Like button on the partner website. However, as pointed out by Mashable, the tool is on by default, so if you don't click a "No Thanks" button, the information you transmitted over that partner site will be shared.
If you want to opt out of or disable Instant Personalization, here's how:
In Facebook, go to Account (top right of your screen)
Click on Privacy Settings.
Click on Applications and Websites
Click on Instant Personalization, then click on Edit Settings box to the right of it.
Uncheck the "Allow" box you'll see on the next screen (pictured below).
The link will be on the application's business page on Facebook, and will look like this:
You will get this message: "You can prevent Yelp from getting any info about you. This will also prevent you from seeing Yelp if other people have it installed."
The ability to share goings-on on Facebook is fun, and it has helped several businesses get the word out. However, the decision is yours on how public you would like to be, so use this article as a tool should you decide to opt-out.
Facebook...always keeping us on our toes! This week, Facebook changed one word on their user interface - the "fan" button, from "fan" to "like", as we'd blogged about earlier. We will have to wait and see what the audience reaction is like, but this affects both business owners and their audiences alike.
Just when business owners on Facebook were getting comfortable with the term "Fan my page!", placed it on their websites, and sent email to friends, that term is, for the moment, obsolete. The new term is, I suppose, "Like my page!" Here's what this change means for your business:
- The button on your business (former) fan page will now say "Like" with a thumbs up illustration. It used to say "Become a Fan".
- Ads you create on Facebook to promote your business fan page will now simply say "Like" at the bottom of them, and that is what your potential new fan will click on to connect with your page.
The business page shows who of your "Friends Likes This," as well as all "People Like This" with numbers next to each. The measure of fans has been replaced by a measure of all people who Like the page.
- The behavior of the business fan page is not changing as of yet. Pictures, status updates, notes, videos, and anything that the administrator posts to the page will show up in the News Feed of the person who clicked "Like", and essentially connected with, or linked themselves, with your business page.
- Any social networking experts who are writing articles about this and other Facebook business fan pages will need to watch their Google Analytics website stats to see if searchers are searching for "fan page" or "business page" as they craft their SEO writing techniques for targeting these terms.
Some benefits of this change could be that you see a slight increase, or maybe a surge, in new fans (or whatever they will be called now).
Some repercussions of this change is that users might not know about it. They are used to clicking the "Like" link with the thumbs up next to it to show their support of a friend's comment or photo. This only connected them with the thread of that comment, photo, or anything else that was posted. At most, the only interaction that occurred after that click was that they would get notices in their "Notifications" tab that that Susie Q also commented on Bob's photo. Now, with this "Like" of an entire page, the user links in with a very interactive page. They connect with it, or in a sense, join it. Clicking "Like" for a business page, if the user can even tell that that is what they are doing, will mean this for their Facebook experience:
- User will see business page updates in their News Feed, including status updates, links, new photos, new videos, auto-blog updates, and more.
- User will receive "Updates" which may or may not go to their personal email inboxes, depending on how their Facebook settings are set up. Updates are available in the section where the Inbox lives, in a link under the Inbox. Updates are basically emails that a business page sends out to those formerly known as fans.
For the business owner, this is not a terrible change. It very likely means more people formerly known as fans are attached to the page. As a prospective fan, this could be annoying, and affect the Facebook experience. Facebook has revved its engines again to sell its highly active environment to businesses by connecting websites with people, and this is part of that effort. We'll wait it out to see if there are any amendments to this simple change, but in the meantime, you may want to change the lingo on your website and how you refer to your fan page. Because it's no longer a fan page. It's the Artist Formerly Known As A Fan Page, and fans are mere Likes Formerly Known As Fans.
Facebook is replacing its "become a fan" lingo for "like" on its Brand Pages, also referred to as business fan pages. What will this mean for your brand? And for the people who "like" your company?
PR Newsler of MediaBistro brought up some brand implications of "like" vs "fan". They suggest that the language change will make it easier for people to connect with a Brand fan Page. The folks at MediaMemo shared with everyone the memo Facebook wrote to advertisers, quietly announcing the language change, explaining that: "People already 'Like' their friends’ status updates, photos and links everyday. In fact, people click 'Like' almost two times more than they click 'Become a Fan' everyday."
Herein lies a behavioral issue. While it is true, that to "like" something with a single click is much easier to understand that to "become a fan", to "like", in Facebook, is associated with low impact interactions with very little ripple effect, unlike when you "fan" something, you are hooking in with a business page who can then show up regularly in the newsfeed and send fans updates. If you "like" a status, or a photo, you just click to show your support and move on, hence the reason, possibly, why people are two times more likely to "like" than to "become a fan."
Will this move bring your business page more fans? Probably. Does this change in the language make an action more understandable by less experienced Facebook people who will then be more likely to fan? Most likely. Does this change signal to the user that they are hooking in with a business page, to see all of their branding messages in that user's newsfeed and Updates inbox? Not really. It is this possible misguidance of the uneducated user that could annoy that user when they like-like-like everything, and then are inundated with branding messages when they are trying to keep up with things they care about.
I'm cool with Facebook changing the lingo to make it more clear, but I don't think it's using like terms (couldn't resist that pun), and I do think it misleading to uninformed users to quickly increase a fan base for a business. It's not like everyone reads Facebook's blog and industry articles to see how to use Facebook to grow business. Also notable is that Facebook strongly encourages Brand Page (business page) owners to promote it with an easy-to-create Facebook ad. If the ROI is low because people are being thoughtful about who they fan, or hook into, and don't convert into a fan, then it's to Facebook's advantage to change the lingo into something easier and less-thoughful to agree to. It's good for the business too, if they are just looking to increase fan base numbers, but hopefully the business holds onto those fans once the fans realize they've just signed up for a lot of updates, links, photos, notes, messages, etc.
At the end of the day: be aware of this change, and make the necessary language change on your website if you do say "Fan us in Facebook", or any other lingo with fan.
Oh and hey - have you fanned us - or liked us - in Facebook yet? Get hooked in with us on Facebook, we have a good time over there!
I wanted to think of a sassy title for this blog but then I decided forget it, I want you to know exactly what you're getting - great advice from a fellow entrepreneur!
Tin Shingle member Judy Goss, founder of the Over Forty Female Movement, has a special place in my heart as I not only count her as a friend and colleague, but I've watched her grow as an entrepreneur and leader since I met her a few years ago while she was working at More Magazine. Since then a lot has changed, and one of her biggest projects (and I'd say fastest successes) was the launch of her website, Over40Females.com.
Why do I see her launch as a great success? Well beyond the fact that I think any woman (or man) taking a risk, launching a good or service or website and striking out on their own is a success story in itself, Judy launched her website with NO press coverage and on it's second day she had already garnered over 2,000 hits a day (and it's still growing) for this online home to her Over 40 Females Movement.
After I congratulated Judy on the successful launch, I immediately wanted to know "how did you do it?" and my suspicions were fight - a lot of it had to do with her mastery of social media. I asked Judy for her tips and she obliged. You can find these tips below.....
How I Got 2,000 Hits on My Website's Second Day Live (without any press), by Judy Goss:
Begin building your fan base and buzz on Facebook & Twitter prior to your launch (for Judy this was months prior).
Always be consistent in your postings, always (try as best you can) answer people when they "@" you or "friend" you, and definitely when they message or direct message you.
Created a Fan Page only for the upcoming website - not a personal page.
While building my website (a good 2-3 wks before launch) I "ramped up" the interest...made a simple blog that I forwarded from my main domain "Over40Females.com". In other words, when you typed in "www.over40females.com the site would forward to a free wordpress blog, until I got the official site launched. This kept the buzz building.
While ramping up, I posted things on FB and Twitter that piqued interest like "Professional experts waiting for you on OFF.com" and had a countdown for the launch, etc.
(*note from Sabina: My interest was captured just by trying to figure out what Judy's OFF teasers meant - I wanted to know too!)
When people joined my FB fan page, I thanked as many as I could and mentioned the launch of OFF.com, AND friended all the people that weren't my friends on my personal page.
I made sure to update my Tin Shingle member profile and share the launch with other members and on the website.
At launching time, I emailed my friends who had a lot of members and asked them if they wouldn't mind posting my site on their FB page, Twitter, etc.
Most important thing for social media - be consistent, to the point, and humor & giveaways are the icing on the cake.
Good Karma: Whoever r helps you out with a Twitter or FB or whatever, make sure you return the favor if you haven't already!! Or at least thank them.
One more thing - if you are a Tin Shingle member and would like to share your story with Judy (first check out the site to see if you're a good fit), send your information to email@example.com and we'll pass it along! You can also send it along our PR Leads Submission form.
Today I was reading one of my favorite online outlets, Jezebel, and came across an article about singer Katy Perry, and the media and pop-culture loving demographic of the population going nuts over her Tweets lately, tweets that supposedly hinted at a possible pregnancy. (Back story: @KatyPerry recently got engaged to actor/comedian Russel Brand which she recently tweeted about in a cryptic message as well. As with many celebrities, much of her life has been tweeted lately and as of this posting her following was at 1,618,694).
Sure the story is on the surface about a celebrity and our country's frenzied need to know everything about famous people all the time (and their often feeding it to us), but to me it's also another great example of how Twitter allows you to connect with and grow your customer/ambassador/database and your brand's reach more than ever.
As Jezebel's blogger explains, "the peculiar world of Twitter, and the direct contact people feel they get with celebrities, will only lead people to keep reading between the lines in order to solve a mystery that may only exist in their minds." This is one effect of Twitter that is at times negative....but you can use this same power of Twitter and instant and intimate way the audience connects with your brand to propel it to new media opportunities, sales, visibility and get your message to spread virally if done correctly!
A brand's longevity is largely due to a loyal customer base and true brand ambassadors - especially during a recession when every sale counts more than ever. Knowing that, be sure you create a passionate base of followers on Twitter who really care about what you say - they probably won't tweet about a possible pregnancy but they may instead give your brand exponential reach!
Find out more about what Jezebel had to say about Katy Perry's tweets HERE!
Fashion Week has descended upon New York City, and that means we've been following the Tweets, Facebook updates, and blogs of some of our favorite fashionistas and writers.
While reading the updates from Zandile Blay (fashion market editor of Paper Magazine, editor of the Blay Report, style editor for the Huffington Post, and one of Tin Shingle's fave fashion insiders) we caught an interesting update:
"Blaynistas [her blog followers] this is the year of the blogger! I swear! they are getting front row like mad!"
Come to think of it, we've been following Zandile, and her partner in crime Julee Wilson (fashion editor extraordinaire at Real Simple magazine and Real Simple Twitter gal ) throughout Fashion Week, and there they are at the hottest shows in and out of the tents, meeting with some of the hottest designers!
So what does this mean for us?
Firstly - Times truly are changing! The power of the blogger is getting stronger than ever, and thanks to the advent and exponential growth of Twitter & Facebook their messages and updates are transmitted instantly worldwide. If you are a blogger, there is no limit to what you can do.
Second: The fashion world, business world, and media in general are recognizing the power of these bloggers! The designers inviting these bloggers to shows know that endorsements from people like Zandile & Julee can impact their brand.
Third: YOU should be educating yourself as to who the most influential bloggers are in your industry. Neglecting pitching the blogs is a big no-no for your pr campaign. Sure magazines and television are important to focus on but you also have to be sure that you're sharing your expertise, products, and stories with bloggers who can instantly share it online in both their blogs and their social media links. This can start a viral buzz that can spread like wildfire.
** please note: really do your research when checking out blogs. Check their rankings, but also how long they've been around, other stories they cover, and verify their legitimacy before working with any blog.
It's also inspiring on another level, as it shows you that a strong message, a computer, and hard work can land you exactly where you need to be to make an impact - whether it's the front rows of Fashion Week or whatever is best for your brand!
I'm sure these bloggers never underestimated their power - learn a lesson from them!
Want to check out the very latest from Julee & Zandile ?
Follow all of Julee's tweets at Real_Simple on Twitter!
I am all about the personal user experience. That's why I'm the Chief Experience Officer CEO in these Tin Shingle parts. In my guidance in how to effectively use social media, rarely will you hear me advocate for setting up automated things. Rarely. And if you do, it's because it's super special.
However, these are three very easy strategies to employ. While they take some initial thought in copywriting, they take no effort in producing:
USE YOUR EMAIL SIGNATURE
The email signature is a little used, little considered piece of very valuable real-estate. All of your friends see it. People you've never met see it. Someone for a reason you will never think of may be interested in what you are essentially advertising in your email signature.
Thoughtful uses include:
- Promoting a class: include the link on where to find details about the class.
- Promoting your Twitter name. I do go back to people's emails because I assume they include this in their email signature, as well as their physical address.
- A more startling and original use I've seen of the email signature is from Tin Shingle member Rachel Franco of Jala Designs. Not only did I learn about the service she was offering, but it inspired this post, which gave her a new link from our blog, and is about to share with you her skill. Rachel responded to an email I sent to the Tin Shingle Google Group. My email was about if anyone knew about a yoga or dance studio because my husband was looking for a space for the film he is working on. She replied that while she didn't know of a space, it sure was an interesting/fun job he had. At the end of her email was her signature:
"Need writing or editing help? I write/edit too! Visit http://sites.google.com/site/writing4results/ for a list of services and writing samples. Please help spread the word!"
That small line clearly told me, without being pushy, that she was offering writing services. And now I will include her in my recommendations for writers.
USE YOUR CONFIRMATION PAGE
A commonly overlooked space for promotion to people who clearly like your brand and buy from you. In fact, I need to update the confirmation page on my own online boutique. Product or service, if you sell something, and if you are able to have a unique message that either shows up to the customer right after they purchased from you, and/or in their confirmation email, you can add information about your brand.
Thoughtful uses include:
- Add links to your Facebook business Page and your Twitter name.
- Offer a coupon on their next purchase.
- Did you just get press that you are proud of? Link to your press page.
ASK FOR A RT (retweets in Twitter)
Again, inspired by a Tin Shingle member thanks to our Google Group, Jill Frechtman of Fretzels inspired this suggestion: When you email a group about a coupon code, or other offering that you have, you know that not everyone can purchase your product (be it a class or a chocolate covered pretzel). However, those people may want to support you in some way. Give them that way. Spell it out for them. Jill shared a coupon code with the group. Then she suggested that we RT (retweet it) in Twitter (RT basically means that you will pass along the information to your followers in Twitter). Here is how Jill gave us her request:
***If you are on Twitter, Please fee free to RT the following to your followers (just copy and paste):
RT @fretzels FREE Fretzels! Sweet Spcl this wk: Buy any 2doz, get 6 Watermelon fretzels http://tinyurl.com/lstcvc USE CODE: FREEWATERMELON
Perfect. Jill gave us the exact message to put into our Twitter accounts. And she included her Twitter name so that she could see who did it (clever). It was the correct character count, no brain power was needed by us to tweet this to our followers. We tweeted it on Tin Shingle's twitter handle, @collectivee, as we tweet lots of member coupons.
Have you done anything you're particularly proud of? Tell us!
If you have a business page, aka a fan or supporter page, you may claim a URL now if your page had over 1,000 fans by May 31, 2009. If it did not, you will need to wait until June 28, which is when Facebook will allow pages with smaller amounts of fans to protect their names. This is most likely an effort to prevent squatters from squatting on just any name, but even with these restrictions, there will probably be several issues we haven't imagined yet. Our lawyer, Quinn Heraty of Heraty Law had this insight on the matter:
"I think this is a pro-active effort by Facebook to avoid the mess that Twitter found itself in: that of impostor Twitterers, trademark infringers, and your run-of-the-mill squatters. Twitter has been named as a party in several trademark infringement lawsuits, and I'm sure Facebook would like to avoid that."
On her Free Advice Friday's blog segments, Quinn posted a great article about trademarks. In addition to the reasons she mentions in her post about trademarks, she says: "Pro-active programs like this is another good reason to register your trademark."
Mashable.com did a great URL review and pressing of Facebook for more information on the under 1,000 restriction, and will continue to keep a good eye on it.
Facebook created some URL Page FAQs that may answer several of your questions, including: "Will generic names like "flowers" and "pizza" be available? (answer: no)" or "What should I do if someone's username infringes on my rights?"
If you have a trademark already, which would mean you have that satisfactory sealed registration certificate with a Registration # on it, you can apply to protect your brand by preventing the registration of a username. Click here to submit your trademark and registration number to Facebook. Here is what the form will look like - you would fill in the information for your trademark, as we did here:
Once you have submitted it, your request will go into a rotation and be looked into by teams at Facebook. If you think someone has infringed on your intelectual property on Facebook, you can submit a claim here. If you need a lawyer to register a trademark for you, which is a good move to prevent future Office Action letters challenging your application, we recommend Heraty Law.
We'll see what happens as June 28th gets closer, and if more restrictions will come into play based on how the personal URL grab goes, but stay tuned.
Facebook is altering the way in which people find your Facebook profile - via the link to your personal profile, aka your URL. Read about the username change at their blog. It is allowing a word that means something to be in the URL, instead of the long sequence of numbers they started out doing. For example:, my current Facebook link is: http://www.facebook.com/profile.php?id=612693197&ref=name But after midnight on Saturday, I can make it be: http://www.facebook.com/katiehellmuth . Simpler.
To make this change, go to http://www.facebook.com/username/
This is great for two reasons: 1. easy to tell people how to find you, and 2. easier to find the direct link to your profile page if you were to link to it from another website, like this one. Members of Tin Shingle can link directly to their Facebook pages, as well as other websites, to showcase all of the places they and their businesses are online.
Does this URL grab cause you the need to panic and not enjoy your Saturday morning? Not really. You pretty much have to know that potentially millions of users are going to try to grab their names. So, if you're up on Friday night at midnight, log into Facebook and try to claim your name. You will be presented with a screen that looks like this, where you can select your name, or create a totally new one (photo from Facebook's blog post):
Keep in mind, this is just like when you were picking out your domain for your website. When I was buying the domain for Katie James, www.katiejames.com was taken by a country music singer. So, I had to go www.katie-james.com. With www.tinshingle.com, tinshingle.com was taken. But we like the -, so it's worked out for us and into our logo. And then voila, tinshingle.com became available, and we bought that too. I digress into domain names which are totally different, but you get my point. However, please note that you can't claim more than one URL at Facebook. You get one shot, so be happy with it.
In fact, I will debate now whether I want my own Facebook URL to be my name with or without a period, or with my married name, or what. Decisions. If I use a period, then people have to remember that when typing. But, visually, the period makes a nice separation between the names. These are choices you will need to make. Especially if you get to the party late. For example: my sister, whose name is Kim, will never forgive me for claiming khellmuth@xxx as my email address on a free email platform. Instead, she had to list her whole name.
So don't sweat it, just live with what you get. :) No matter what, linking to your Facebook page will now be easier.
NOTE: If you created your Facebook profile page recently, you may not be able to select your URL. Facebook made this decision in order to prevent squatters to just make up accounts and squat on names.
ALSO NOTE: Business Pages can claim a URL. Keep in mind, there are restrictions, such as having at least 1,000 fans by May 31. Businesses who have trademarks can file for protection.
If you happened to be on Tin Shingle (or my personal) Facebook or Twitter pages today, you may have heard our buzzing about three great brands featured on Gossip Girl : Gemma Redux, Kara James Bags, and Lust4Luxe handbags.
I will be the first to admit openly and honestly that I do not watch Gossip Girl (or 90210, or Privilege or the many other hot teen programs), I do understand it's power to change a brand overnight. Here's a quick lesson on why product placement is important, how to handle it, and great news for members who want their own chance at Gossip Girl!
I've had people say to me - "I never watch teen programming, why should I care if my brand is on?" After I catch my breath and get over my shock I let them know these reasons:
#1 It validates you like crazy - here are a few places that will be interested:
* Weekly Magazines & Blogs: Fastest way to great celebrity magazine press (Us Weekly, Star, etc) is to have a tie to what shows are hot and what actors and actresses are the most sought after. Check out your local newsstand and see who they feature regularly - those are the shows and celebrities you want to be seen with or on (your product that is).
* Trendsetters: Though we may not watch some of these shows, the trendsetters, editors, and fashion personalities who you need to impact often follow them - all it takes is one person to see your brand and you could find yourself in the pages of Glamour's next issue!
#2 It can lead to sales and purchase orders
* Sales & National Stores: I was recently at a trade show talking to a major department store buyer, and when I inquired about what they needed to see in a brand in order to take a meeting there were some basics I've heard before: get the major fashion magazines, get product placement in a major program or movie, and high profile celebrity interest, to name a few.
#3 Stylists will get to know you
*Whether the costumers on the show, their friends, or those who follow the fashion focused programming, they will be watching, and they will take note. We've even had clients who had orders placed from the set after their products caught the eye of network stylists.
#4 You can toot your own horn on and offline
* Placements on national television allow you to toot your own horn as you should! Tweet, Facebook, Digg, and spread the word! People get excited about exciting and challenging things, and this is a great way to share your success and open the door to people visiting your website.
* Add it to your media kit - screen shots, show notes, logos, front and center - this will surely attract editors and buyers like we mentioned before!
HOW WILL IT WORK AND HOW DO I PREPARE?
* When you send your product to a wardrobe department be prepared for it to sit there for months. At times they need the piece immediately, but normally until they know you and what you have to offer, they will keep it there until it works with an actor or actresses ensemble.
* Don't stalk or ask when it will be returned or used.
* Be prepared to act fast - at times we hear weeks ahead when it will air, other times (like today) we heard the day of, an hour before it went to air.
* Get a clip! Call Video Monitoring Services and they will help you get a clip - even an e-clip, quickly that you can use to leverage your placement.
* Write a press release (short and sweet with a link to your product) and send it to the weeklies and fashion magazines asap. You want some buzz! If you can get a screen shot too, go for it! This is a great reason to PING your favorite outlets you've been building a relationship with.
* Include the news in your newsletter and if you feel up to it, use a promo code for the product that was featured.
* If it looks like the hit will be huge, prepare sales wise!
POT OF GOLD AT THE END OF THE RAINBOW:
Are you a Tin Shingle member? We're pulling soon for future Gossip Girl tapings and would love to find some hot new fashion brands to showcase. Stay tuned to find out how you can submit!
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