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Founders Secrets: How Hang-O-Matic Got Through to Buyers and Onto Shelves

DATE: January 10, 2017
TIME: 12pm EST

If you need a dose of spit-fire this week, you'll want to tune in to this week's Tin Shingle TuneUp. It's one of our Founder's Secrets Series with Karina Rabin, founder of Hang-O-Matic who aggressively got her product onto the shelves of many a big-box-stores, and she's sharing how she does it. Karina is also a member of Tin Shingle.

One of the most frequently bemoaned topics we hear about from our Tin Shingle circles of business owners is the issue of getting into stores. The shelves of big box stores and boutiques are highly coveted by many designers and manufacturers. For many, these shelves are the way they stay in business (versus direct online sales alone).

We stepped into the trenches of business owners to hear from Karina Rabin, the co-founder of Hang-O-Matic, the all-in-one picture hanging tool. She aggressively got onto the shelves of many big box stores, including Ace Hardware, The Container Store, Bed Bath and Beyond, and others. Speaking of BBB, when Karina and her husband got their first order from the giant retailer, they didn't have the capital to immediately fulfill the order. So they sold their house - while raising their new family.

Yeah, Karina is one tough cookie. She's our guest this week on Tin Shingle's TuneUp for our "Founder's Secrets" series, and we promise that even if you don't sell a physical product, her fighting spirit will ignite yours.

Tune in with us live on Wednesday, 12pm EST.

All TuneUps are recorded and listed in Tin Shingle's Training Center. All-Access Pass Members of Tin Shingle can stream for free at any time, and the public can purchase their favorite TuneUp replays a-la-cart.

 

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ABOUT TIN SHINGLE TUNEUPS
Every week at 12 PM EST, join Tin Shingle’s co-founder Katie Hellmuth Martin and special guest experts as they share the best in real-time PR, social media and online marketing education, strategy, tools and tips. Tin Shingle's weekly live-webinars demystify what matters most right now in these buzz-building areas that every business owner needs on the road to success. Tune in for free during these live versions at 12pm EST, and Premium Members of Tin Shingle can access the recorded archives instantly at any time.